Your Meal's New Energy Gel 'WARABEAT!!' Featuring Palatinose Launches on September 12!

Launch of 'WARABEAT!!': A New Era in Energy Gels

Your Meal Inc., based in Minato, Tokyo, has announced the release of its groundbreaking energy gel, WARABEAT!! (available in brown sugar and yuzu flavors), on October 1, 2025. However, eager customers can get an early taste starting September 12, 2025, coinciding with Japan's “Marathon Day,” at the official Palatinose online shop.

Campaign to Celebrate Launch

Additionally, there’s an exciting campaign aimed at creating buzz around the release. Those who add the official LINE account by September 11 will receive a coupon for discounts on purchases before the official launch.

The Essence of WARABEAT!!

WARABEAT!! harnesses the unique properties of Palatinose, a natural carbohydrate developed over 40 years by DM Mitsui Group, a leading sugar manufacturer in Japan. This slow-absorbing sugar provides a sustainable energy source, making it an ideal companion for athletes, especially during prolonged physical exertion.

With similar energy content to regular sugar (4 kcal per gram), palatinose absorbs at one-fifth the speed of conventional sugar in the intestine. This ensures steadier energy release, helping athletes maintain endurance throughout long events.

Historically, energy gels have focused primarily on functionality, often missing the mark on flavor. Responding to feedback from runners who crave a less overly sweet, more palatable option, Your Meal has meticulously crafted WARABEAT!! to be delicious, even during intense races. The flavors include the subtly sweet brown sugar variant and a refreshing yuzu taste, both carefully balanced to enhance the experience for runners. In a survey conducted with marathon participants, 90.3% expressed satisfaction with the taste.

Endorsements from Professionals

Professional runner Daichi Kamino, a Palatinose ambassador, suggests, “It's especially beneficial for endurance activities like long runs and marathons.” Influencer runner Takuya Mitsuka also shared, “It’s delicious and provides solid nutrition, making my long runs even more enjoyable!”

In recognition of its innovative approach, WARABEAT!! received the Gold Award at the Food and Health Awards 2025 organized by JACDS, emphasizing its balance of sustained energy and taste.

Product Highlights

WARABEAT!! Overview

- Name: WARABEAT!! Brown Sugar and Yuzu Flavors
- Release Date: October 1, 2025 (early sales on September 12)
- Price: 377 yen each (tax included)
- Specifications: 60g pouch, 24 months shelf life
- Calories: Brown sugar variant - 104 kcal, Yuzu variant - 101 kcal
- Availability: Palatinose official online shop here

Quality and User-Centric Development

The creation of WARABEAT!! was driven by a commitment to marrying taste with functionality. The gel mimics the chewy texture of traditional warabi mochi, ensuring ease of consumption even in high-pressure race conditions. Emphasizing the natural essence of flavors while minimizing excessive sweetness and stickiness ensures a pleasant consumption experience without discomfort during running.

Continued Support for Athletes

Your Meal and DM Mitsui Group are poised to continue their commitment to the athletic community by engaging in product development tailored for athletes and sponsoring sports teams. Through these initiatives, the companies aim to actively support everyone committed to physical activities.

Product Sampling Events

In celebration of WARABEAT!!, Your Meal will offer samples at the Shinetsu Five Peaks Trail Running Race, one of Japan's largest trail running events, during the first half of September. Additionally, there will be campaigns through the running app Runtrip to further introduce the product to the community.

Palatinose stands out as a natural carbohydrate that promotes sustained energy release for endurance athletes and has been recognized as a beneficial ingredient for enhancing performance. Your Meal looks forward to making a significant impact within the fitness world with this innovative product.

More Information

About Your Meal

Founded in 2016, YOUR MEAL is focused on providing nutritious meal options tailored for body composition and weight management. Its affiliation with DM Mitsui Group since 2023 allows for enhanced resource capabilities for innovation and catering to the needs of athletes and fitness enthusiasts alike.