#Japan #Tokyo #Henkel #Schwarzkopf #Terra by ESSENSITY

New Approach to Fading Hair Color

Henkel Consumer Brands introduces a refreshing solution to the fading problem associated with salon hair colors. The new shades—Raspberry Pink and Sand—of the 'terra by ESSENSITY' color treatment will be available starting June 4, 2026. This expansion allows for a broader range of options that align with popular salon colors.

As more consumers become concerned about the fading and damage of hair color, the demand for products that help maintain color without causing harm has surged. Recent surveys indicated that 83% of individuals desire products that can maintain their color while minimizing damage. Acknowledging this need, Henkel has designed 'terra by ESSENSITY' to replicate salon-quality results at home.

Diverse Color Lineup

The latest launch enhances the existing lineup by adding two popular warm colors: Raspberry Pink and Sand. Together with three other colors closely linked to alkaline salon colors, the total now reaches five options. This comprehensive range facilitates tailored home care solutions that perfectly synchronize with salon treatments.

Powerful Ingredients

The formulation of 'terra by ESSENSITY' has been crafted with a careful selection of ingredients that provide nourishing benefits to the hair.

• - Clay: Originating from millions of years of natural processes, this pure, 100% natural material is extracted from deep below the earth's surface. Infused with minerals and energy from the earth, it serves as an effective new therapeutic tool for urban living, appealing to modern women seeking natural beauty.
• - Baobab Oil: Sourced from the resilient baobab tree, known for its exceptional moisture retention and antioxidant properties, this oil ensures that even dry hair remains hydrated and free of frizz, delivering a light finish.
• - Floral Citrus Rose (Natural Fragrance): This delightful fragrance combines delicate rose floral notes with zesty orange and a hint of greenery. It aims to soothe anxiety, promoting relaxation and peace of mind for the user.

Key Ingredients Include:

• - Kaolin Clay: An essential base ingredient that nourishes the hair.
• - Baobab Oil: Conditioners that hydrate and soften.
• - Vegetable Alkanes: These protect hair strands.
• - Shea Butter, Almond Oil, Coconut Oil: Ingredients that safeguard, moisturize, and add shine.
• - Organic Calendula Extract: Known for its moisturizing properties.
• - Floral Citrus Rose Fragrance: A 100% natural scent that enhances the overall experience.

With the innovative 'terra by ESSENSITY' range, Henkel is empowering women to maintain their salon-fresh color without the extensive time commitment, all while harnessing the unparalleled benefits of nature’s finest ingredients. This new treatment not only meets the demands for lasting color but also transforms the hair care routine into a nourishing experience.