#London #United Kingdom #Whole Foods #Organic Snacks #Once Upon a Farm

Once Upon a Farm Makes UK Debut at Whole Foods Market

Once Upon a Farm, a purpose-driven brand celebrated for its organic and farm-fresh snacks, is excited to announce its forthcoming entry into the UK market. This significant milestone will allow families across the UK to experience the wholesome goodness of Once Upon a Farm products, set to roll out in select Whole Foods Market locations in London starting in March 2026.

Founded with the vision that all children deserve access to real, nutritious food, Once Upon a Farm has emerged as a leader in the health food sector in the United States. The brand’s expansion into the UK represents its first foray into the European market, bringing a selection of six delicious recipes that aim to support the nutritional needs of growing kids and the busy lifestyles of modern families.

Jennifer Garner, co-founder of Once Upon a Farm, shared her excitement: “Nothing feels better than knowing Once Upon a Farm is a trusted, no-brainer choice for parents and a happy, delicious one for kids. We are on a mission to raise the standard for kids' food and to make it accessible to families everywhere. After much anticipation, we are thrilled to finally make our offerings available to our friends in the UK.”

The products to be featured in this launch are crafted with organic fruits and vegetables and utilize a cold-pressure process to maintain their nutritional integrity and flavor. Emphasizing transparency and sustainability, Once Upon a Farm ensures their snacks meet the stringent food quality standards prevalent in Europe.

John Foraker, co-founder and CEO, highlighted the brand’s commitment to its mission, stating, “As a Public Benefit Corporation, our growth is intentionally guided by purpose. Our goal is to shape the future of food, helping kids thrive through the provision of healthy snacks made in the right way.”

The partnership with Whole Foods Market reflects years of successful collaboration in the US and aligns with a retailer renowned for setting high standards in the realm of natural and organic foods. Jade Hoai, Executive Leader of Purchasing at Whole Foods Market, expressed, “We are truly delighted that Once Upon a Farm chose to expand its journey in Europe with us. We continually seek to introduce exciting global brands to our UK customers, and this new range of natural children’s food is a perfect example of that.”

Once Upon a Farm is committed to making fresh, nutritious food easier to access for families, promising delightful organic options without added sugars or preservatives that can be enjoyed by everyone from babies to older kids. As the brand prepares for its official UK launch, nurturing healthy eating habits among children remains at the core of its philosophy.

For those interested in better food choices for their families, Once Upon a Farm encourages you to visit their website, Once Upon a Farm, for more information about their products.

About Once Upon a Farm

Once Upon a Farm was founded with the principle that it is necessary to provide families with healthy and delicious food options. The brand, which champions organic and thoughtfully sourced ingredients, aims to create a positive impact on the health of children, the community, and the environment.

About Whole Foods Market

Established in 1980, Whole Foods Market is recognized as a leader in the retail of natural and organic foods. As part of Amazon's grocery division, the company proudly serves customers in over 530 locations across the U.S., Canada, and the UK. Whole Foods is committed to sustainability and providing quality natural options to consumers.