#USA #healthcare #Basking Ridge, NJ #Elsevier #Formedics

Formedics and Elsevier Join Forces to Innovate Healthcare

In an exciting development for the healthcare community, Formedics, a premier platform for healthcare professional collaboration, has announced its partnership with Elsevier, a world-renowned provider of scientific information and decision support. This collaboration aims to deliver strategic and sales solutions that will benefit more than 20 global societies dedicated to medical excellence.

Overview of the Partnership

This partnership is set to revolutionize how healthcare societies engage with their peers and the digital landscape. Formedics will offer advertising options tailored to these societies, implementing sophisticated digital strategies that promise improved peer engagement and collaboration. Key features include precision targeting and customized content solutions, which are designed specifically for the unique needs of healthcare professionals.

The scope of the collaboration extends beyond mere advertising. Formedics will spearhead media sales for peer-reviewed journals across 11 different medical specialties and subspecialties, showcasing both print and digital advertising avenues. Additionally, the company will facilitate the creation of innovative programs that involve Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs), fostering an ecosystem of learning and professional growth.

As a result of this collaboration, Elsevier will also be advancing its Artificial Intelligence (AI) capabilities, which will further support researchers and healthcare professionals in their crucial work. This dual benefit presents an opportunity for both organizations to leverage their strengths in service of the healthcare community.

Vision for the Future

Greg Jackson, the CEO of Formedics, expresses his enthusiasm for this venture: "We are thrilled to be partnering with a global leader that shares our vision to revolutionize healthcare engagement. Our expertise in developing platforms and content that facilitate healthcare professionals' discussions will enable Elsevier to focus on the strategies and innovations essential for advancing drug discovery and clinical research."

This statement reflects the ambition behind the collaboration. By merging Formedics' groundbreaking expertise in healthcare communication with Elsevier's authoritative presence in medical literature, they aim to enhance healthcare outcomes on a global scale.

About Formedics

Founded in 2024, Formedics serves as a unique platform where healthcare professionals can connect, collaborate, and learn from each other and from leading experts. Developed from a combination of renowned entities such as Figure 1, Mashup Media, AMC Media Group, and Physician's Weekly, Formedics is designed to create a rich educational environment for professionals in the pharmaceutical and life sciences sectors. Its robust digital strategies offer healthcare brands meaningful opportunities to engage with physicians through various channels, including digital, point-of-care, and live events.

Formedics' mission is to ensure that healthcare professionals are equipped with the knowledge and tools they need to excel in their fields. This collaborative endeavor with Elsevier is a significant step towards achieving that goal and signifies a deeper commitment to facilitating peer-driven discussions that enhance collective learning.

About Elsevier

With a legacy of over 140 years, Elsevier stands at the forefront of scientific information and digital solutions. The company focuses on advancing science and healthcare to foster human progress. Eleseiver accomplishes this through innovative solutions that support decision-making based on reliable, evidence-based content and cutting-edge AI technologies.

Employing approximately 9,500 staff globally, including 2,300 technologists, Elsevier is dedicated to supporting the diverse communities involved in research and healthcare. The company's portfolio includes 2,900 scientific journals and legendary reference books that generate trust and credibility, such as Cell Press and The Lancet.

With a commitment to inclusion and diversity, especially within underserved communities worldwide, Elsevier actively collaborates with various entities, including the Elsevier Foundation, to promote equitable access to scientific resources.

For more details about Formedics, visit www.formedics.com and for Elsevier's information, check out www.elsevier.com.

This partnership heralds a transformative approach to healthcare engagement, showcasing how collaborative efforts between leading organizations can lead to improved outcomes for professionals and patients alike.