Abbott Unveils a Revolutionary Whole Milk Infant Formula for Caring Parents

Abbott Launches Similac 360 Total Care Made With Whole Milk

Abbott, a leading name in infant nutrition, recently made headlines with the release of the Similac® 360 Total Care Made With Whole Milk, marking a significant advancement in infant formula options available to parents in the U.S. This groundbreaking formula is not only the first of its kind made with whole milk, but it is also the only ready-to-feed liquid formula that is commercially sterile, which means it’s designed to eliminate harmful microorganisms, including Clostridium spores. This offers parents peace of mind while ensuring their babies receive optimal nutrition.

A Closer Look at the New Formula

The new Similac 360 Total Care formula combines creamy, rich whole milk with a unique blend of five human milk oligosaccharides (HMOs). This formula's fat composition closely mirrors that of breast milk, making it an appealing choice for parents who want to maintain their baby’s nutrition while potentially being unable to breastfeed. These HMOs act as prebiotics supporting a baby’s immune system and digestive health, and are structurally identical to those found in human breast milk. Abbott's innovation appears to line up with an increasing demand from parents for options that utilize whole milk in their baby’s diet, reflecting a desire for formulas that replicate the nature of breast milk as closely as possible.

Convenience Meets Nutritional Value

One of the standout features of this new liquid formula is its convenience. Unlike powdered formulas, which require mixing and can sometimes be cumbersome for parents, Similac 360 Total Care Made With Whole Milk is ready to feed right out of the container. This makes it ideal for travel, late-night feedings, or any situation where preparing traditional formula might be inconvenient. The added reassurance of being commercially sterile enhances this formula’s appeal, especially for parents of newborns or those with compromised immune systems.

According to Misha Pardubicka-Jenkins, Abbott's U.S. Vice President and General Manager of Pediatric Nutrition, this new offering is directly in response to parents' feedback seeking more whole milk options. Abbott aims to provide formulas that are not only convenient but also competitively priced. Despite the generally higher cost of liquid formulas compared to powdered alternatives, Abbott has made it a priority to launch the new whole milk version at similar prices to existing powdered formulas, thereby increasing accessibility for more families.

Availability and Pricing

Starting from August 31, 2026, parents can purchase Similac 360 Total Care Made With Whole Milk through major retailers like Target and Amazon, with further expansion to stores like Walmart and other grocery chains on the horizon. The product comes in two sizes: 8 fl oz and 32 fl oz, also priced akin to the per-feeding costs of Similac's powdered offerings. This significant move allows families to access a liquid formula without feeling the financial strain often associated with premium infant nutrition options.

Why Choose Liquid Over Powder?

While powdered formulas continue to be safe and effective options for many families, the commercial sterility of liquid formulas means they have undergone stringent processes to ensure safety. Pediatricians, including Dr. Karyn Wulf from Abbott’s nutrition division, emphasize the advantages of ready-to-feed formulas, particularly for parents juggling numerous responsibilities. Especially for infants under two months or those with weakened immune systems, a liquid, commercially sterile formula can be a safer choice.

In conclusion, Abbott's introduction of Similac 360 Total Care Made With Whole Milk is a welcome addition to the infant nutrition market, promising convenience, safety, and the essential nutrients babies need to thrive. Whether you are a new parent or expanding your family, this innovative formula provides confidence in every bottle.

About Similac and Abbott

Similac has been dedicated to feeding infants for over a century, continually evolving to meet the diverse needs and preferences of modern parents. Abbott is a global leader in healthcare, dedicated to improving lives at every stage by providing high-quality nutritional products and life-changing medical technologies.

For more information, parents can visit Similac.com and find additional resources and support available through Abbott’s various platforms.