Hattendo and Gion Tsujiri Collaborate Again for New Cream Pan Flavor
Hattendo, a renowned Japanese confectionery brand based in Mihara City, Hiroshima, is excited to announce the return of its highly acclaimed collaboration with Gion Tsujiri. Starting October 1, 2025, customers can once again savor the exquisite "Uji Hojicha Cream Pan" in a limited-edition original box at selected Hattendo stores across Japan.
This delicious creation, first introduced last year, is made with carefully selected Uji hojicha tea, which is renowned for its rich flavor and aromatic profile. The luxurious hojicha is blended into both the dough and the velvety cream filling, offering a delightful taste experience that pairs perfectly with Hattendo's signature cream pan. The collaboration has garnered fantastic feedback, prompting the company to bring it back for another season.
The original box, which can hold two cream pans, has also received praise for being an ideal gift or souvenir, making it a perfect choice during the fall season, as the weather turns cooler and gatherings become more frequent. The Uji Hojicha Cream Pan will be sold in limited quantities, so customers are encouraged to act quickly to enjoy this seasonal treat.
Product Overview:
With a history dating back to 1860, Gion Tsujiri hails from the historic Gion district in Kyoto. Founded by the first owner, Tsujiriemon, it began producing and selling Uji tea in Uji Village (now Uji City, Kyoto). The brand has continuously evolved to explore the best flavors of tea and established the "Saryo Tsujiri" tea room in 1978, focusing on creating high-quality matcha sweets. In October 2023, a new brand named "Buburu," specializing in various types of teas like gyokuro, sencha, and hojicha, was launched at Kyoto Station. This new venture aims to deliver joyful moments to tea lovers everywhere.
Founded in 1933 as a confectionery shop in Mihara City, Hiroshima Prefecture, Hattendo has evolved from a traditional wagashi (Japanese sweets) shop to incorporate both Western and Japanese-style confections, including its signature cold cream bread. Throughout its long history, Hattendo has stayed true to its mission: to uplift people's spirits through the joy of sweets. The brand aims to create a better society by spreading happiness through its "sweets bread," a unique fusion of bread and desserts.
For more information, check out Hattendo's official website and social media channels:
Please note that the information above is subject to change. The images provided are for illustrative purposes only.
This delicious creation, first introduced last year, is made with carefully selected Uji hojicha tea, which is renowned for its rich flavor and aromatic profile. The luxurious hojicha is blended into both the dough and the velvety cream filling, offering a delightful taste experience that pairs perfectly with Hattendo's signature cream pan. The collaboration has garnered fantastic feedback, prompting the company to bring it back for another season.
The original box, which can hold two cream pans, has also received praise for being an ideal gift or souvenir, making it a perfect choice during the fall season, as the weather turns cooler and gatherings become more frequent. The Uji Hojicha Cream Pan will be sold in limited quantities, so customers are encouraged to act quickly to enjoy this seasonal treat.
Product Overview:
- - Product Name: Uji Hojicha Cream Pan Collaboration Original Box (Two pieces)
- - Sales Period: Starting from October 1, 2025 (limited quantities available until sold out)
- - Availability: Hattendo stores nationwide (excluding some locations)
- - Price: 800 yen (including tax)
- - Customer Service Contact: Customer service hotline: 0120-52-7152 (Weekdays 9:00 AM - 5:00 PM)
About Gion Tsujiri
With a history dating back to 1860, Gion Tsujiri hails from the historic Gion district in Kyoto. Founded by the first owner, Tsujiriemon, it began producing and selling Uji tea in Uji Village (now Uji City, Kyoto). The brand has continuously evolved to explore the best flavors of tea and established the "Saryo Tsujiri" tea room in 1978, focusing on creating high-quality matcha sweets. In October 2023, a new brand named "Buburu," specializing in various types of teas like gyokuro, sencha, and hojicha, was launched at Kyoto Station. This new venture aims to deliver joyful moments to tea lovers everywhere.
About Hattendo
Founded in 1933 as a confectionery shop in Mihara City, Hiroshima Prefecture, Hattendo has evolved from a traditional wagashi (Japanese sweets) shop to incorporate both Western and Japanese-style confections, including its signature cold cream bread. Throughout its long history, Hattendo has stayed true to its mission: to uplift people's spirits through the joy of sweets. The brand aims to create a better society by spreading happiness through its "sweets bread," a unique fusion of bread and desserts.
For more information, check out Hattendo's official website and social media channels:
Please note that the information above is subject to change. The images provided are for illustrative purposes only.
Topics Consumer Products & Retail）
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