#Japan #Tokyo #Domino's Pizza #Chief Cool Officer #Abare-kun

The Exciting Launch of Domino's Cool Project

On August 4, 2026, Domino's Pizza Japan held the launch event for their new initiative called the 'Cool Project' at the Domino's South Magome store in Tokyo's Ota Ward. With the sweltering heat of summer bearing down on Japan, the project seeks to bring a refreshing breeze to customers, communities, and workers alike. The event featured guest comedian Abare-kun, who was appointed as Domino's first Chief Cool Officer (CCO) during the mission to spread coolness across the nation.

In light of a major earthquake that struck Kumamoto Prefecture just days prior to the event, Domino's Brand Manager Naoki Morita expressed his heartfelt concern for those affected at the beginning of the proceedings. This gesture set a serious yet hopeful tone as audiences were introduced to the plans aimed at mitigating the heat this summer.

Abare-kun’s CCO Mission

Abare-kun, a father of three, graced the audience with a unique comedic charm, quipping, "Hello, I’m Margherita!" He hilariously expressed his intent to help cool down Japan while jokingly admitting he'd come to make the venue hotter that day. The goal was clear: Abare-kun, as CCO, would lead the charge in delivering coolness through various fun missions.

The first mission involved loudly proclaiming Domino's 'Three Guidelines for Heat Stroke Prevention' — a powerful and influential declaration that reverberated through the venue. He humorously remarked, 'Am I the only one feeling hot here?' expressing gratitude towards the dedicated Domino's crew who work through such high temperatures.

Next, the limited-time 'Obon Set' was introduced—perfect for family gatherings during the summer season. Abare-kun showcased his creative side by crafting a special 'fan' out of a pizza box on stage. He emphasized how much he loved that Domino's goes the extra mile to make dining fun for kids, echoing his sentiment, “This is so nice! It'll definitely make us want to order again.” Abare-kun then dove into an enthusiastic taste test of steaming hot pizza, praising it as 'incredibly delicious!'

Bringing Coolness to the Community

Through various initiatives, the Cool Project aims to foster a sense of community and fun. Morita explained the company's commitment to delight customers, community members, and crew. To combat the summer heat, Domino's will set an example by implementing a 'cooling water' method outside stores, giving a nod to traditional Japanese practices while adorning store fronts to enhance the summer vibe.

Additionally, Domino's projects like the 'Cool Shake Happy Milk' free trial for the first 100 customers demonstrate their commitment to refreshing experiences. Morita also highlighted the 'American Breakfast' campaign, offering discounted pizza for customers enjoying meals at the cooler hours of the morning.

Safety Measures for Crew

Amid the initiatives aimed at customers and neighborhoods, they also introduced stringent safety protocols for their delivery crew in the oppressive heat. The 'Three Guidelines for Heat Stroke Prevention' serve to protect crew members, emphasizing hydration, early detection of heat stress, and reporting any discomfort immediately.

Conclusion

The 'Cool Project' symbolizes Domino's commitment to making this scorching summer just a little more bearable for everyone. As Abare-kun officially became the first CCO and received his name badge and hat, his fervor for delivering hot pizza and refreshing experiences was evident. He concluded with heartfelt words, stating, 'Even though we face unprecedented summer heat, we wish to deliver steaming hot pizzas and cool refreshments to all of you!' A significant and light-hearted event that’s sure to bring a smile to many faces.

In essence, through humor, family sentiment, and community engagement, Domino's Pizza aims to conquer the summer heat while sharing laughter and delicious food. With Abare-kun at the helm as CCO, the future of coolness in Japan looks promising.