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NEORT and RAYARD MIYASHITA PARK: A Fusion of Technology and Art

In an exciting initiative set to launch in September 2025, NEORT Inc. is redefining the concept of digital art in urban spaces by collaborating with RAYARD MIYASHITA PARK, located in the vibrant district of Shibuya, Tokyo. This partnership will transform 42 digital signage displays into a hub for artistic expression, providing visitors with a unique and immersive cultural experience.

Introduction to the Exhibition

Starting from September 9, 2025, to October 12, 2025, visitors can experience an experimental exhibition that harnesses the potential of digital technology to create art in public spaces. This initiative utilizes a large-scale digital signage network, including 25 newly installed displays, to showcase captivating digital artworks, free of charge.

• - Exhibition Period: September 9 - October 12, 2025
• - Location: Various digital signage screens within RAYARD MIYASHITA PARK, 6-20-10 Jinguumae, Shibuya City, Tokyo
• - Display Hours: Open during facility hours
• - Cost: Free entry for all visitors

The Cultural Significance of Urban Signage

Today’s urban environments are filled with numerous digital signage, primarily serving commercial interests. NEORT aims to reimagine these spaces as venues for cultural engagement and artistic exploration, providing a fresh context for community interaction and artistic creation. This initiative is particularly relevant in a historical setting like Miyashita Park, which reflects Japan's complex urban development from the Meiji era through reconstruction after WWII and Olympic redevelopment.

Key Values of this Project

The exhibition is founded on three essential values:
1. Openness for Participation: Encouraging artists, creators, and citizens to contribute to a grassroots cultural initiative.
2. Memory of Place: Utilizing digital technology to forge new narratives and a sense of local identity within urban environments.
3. Experimentation in Public Accessibility: Exploring new forms of cultural accessibility within public parks.

A Comprehensive Digital Signage Network

This exhibition features 42 digital signs strategically positioned across RAYARD MIYASHITA PARK. The new installations include:

• - 4 signs on the 2nd floor of the South Block
• - 6 signs on the 3rd floor of the South Block
• - 6 signs on the 2nd floor of the North Block
• - 9 signs on the 3rd floor of the North Block

With this vast digital art network, attendees can enjoy a cohesive artistic experience throughout the park while appreciating the allure of digital art.

Featured Digital Artworks

The exhibition will present two outstanding works: "Brutal Divs" by Kitasenju Design and "Tracing the City Lights" by seohyo. These pieces have been curated in collaboration with GLIMMER DAO, a platform dedicated to the international collection of digital art.

• - First Display Period (September 9 - September 28):

- Artist: Kitasenju Design
- Artwork: Brutal Divs - Collector Glimmer DAO

• - Second Display Period (September 29 - October 12):

- Artist: seohyo
- Artwork: Tracing the City Lights

Curation by NEORT

The featured artworks exemplify the diversity of visual experiences possible in urban spaces. Kitasenju Design's "Brutal Divs" uses CSS to reimagine everyday web design elements as generative art, drawing inspiration from architectural brutalism to create a unique visual language. In contrast, seohyo’s "Tracing the City Lights" visualizes the vibrant energy of nocturnal cities through dynamic gradients that evoke the shimmering nightscape. Both works harness digital technology to create new contexts that resonate with visitors.

Overview of RAYARD MIYASHITA PARK

• - Address: 6-20-10 Jinguumae, Shibuya City, Tokyo
• - Business Hours: Stores: 11:00 AM - 9:00 PM; Restaurants: 11:00 AM - 11:00 PM

About NEORT

NEORT empowers artists by connecting them with society through digital technology. They operate the online platform for digital art, neort.io, and opened an exhibition space, NEORT++, in 2022. By collaborating with TART in 2024, they have expanded their focus to include blockchain technology and NFT art. Notable events include Generativemasks (2021), Nishikigoi NFT (2022), and the upcoming exhibition dialog() (2024).

Website: NEORT
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Contact Information

For inquiries, please contact NEORT Public Relations: [email protected]