#Japan #Tokyo #BI-SU #Swallow's Nest #ISETAN SALONE

Celebrating One Year of BI-SU ISETAN SALONE

The luxury salon BI-SU ISETAN SALONE has reached a significant milestone, marking its first anniversary. Operated by M Style Japan Co., Ltd., headquartered in Fukuoka, this premium establishment specializes in natural swallow's nest products. Located on the second floor of Tokyo Midtown's Galleria, the salon offers an exquisite environment where customers can experience the finest aspects of beauty and luxury.

Luxury Redefined with Swallow’s Nest

At BI-SU ISETAN SALONE, true luxury is not just about opulence; it is rooted in the natural and the sustainable. The salon showcases high-quality swallow's nests, emphasizing the importance of nature and purity in beauty care. Through various promotions and pop-ups such as those at BI-SU GINZA SIX in Tokyo’s Ginza district, the brand has successfully conveyed its unique charm, inviting people to explore the benefits of swallow's nest-based products.

The salon operates as a concierge for swallow's nests, prioritizing personalized beauty solutions. Each consultation is grounded in a unique methodology aimed at enhancing each customer’s individual beauty. In this sophisticated space, clients can enjoy a serene and rejuvenating experience, dedicated solely to them and their beauty journey.

What is BI-SU?

BI-SU offers a range of products developed from 100% natural swallow's nests collected after the chicks have fledged, ensuring that each nest is sustainably sourced and never reused. The founder, Mikihiro Inatomi, travels to Malaysia to directly harvest these nests, emphasizing the brand's commitment to quality and authenticity in a market often saturated with imitation and farmed products.

Since its inception, BI-SU has been dedicated to spreading awareness about the exceptional qualities of natural swallow's nests, delving into research to unlock their potential. In 2017, the brand took a significant step by establishing a swallow's nest research institute, focusing on pioneering studies around natural swallow's nests and sialic acid (N-acetylneuraminic acid).

The institute aims to comprehensively explore and harness the latent capabilities of these natural products. Furthermore, since 2021, BI-SU has engaged in collaborative research with national universities, strengthening its development through scientific inquiry. The company has also had the honor of hosting notable figures, such as former Malaysian Prime Minister Mahathir Mohamad, during its research symposiums and reports.

Store Information

BI-SU ISETAN SALONE

• - Hours: 11:00 AM – 8:00 PM
• - Phone: 03-4400-3827
• - Address: 2nd Floor, Galleria, Tokyo Midtown, 9-7-4 Akasaka, Minato-ku, Tokyo
• - Access:

- Directly connected to Roppongi Station (Oedo Line) Exit 8
- Connects through underground passage from Roppongi Station (Hibiya Line)
- Approximately 3 minutes’ walk from Nogizaka Station (Chiyoda Line) Exit 3

BI-SU has continuously worked to redefine beauty care with a focus on sustainability and natural ingredients, making it a pioneer in the Japanese market for luxury beauty solutions. As the salon embarks on its second year, it remains committed to delivering profound beauty experiences, ensuring that many more individuals will feel encouraged to choose BI-SU.