Burton Launches 'From Burton to the World' Collection in Aspen and Laax this January

Burton Unveils the 'From Burton to the World' Collection



In a spectacular launch that brings together stunning snowboarding talent and iconic design, Burton has officially introduced its eagerly anticipated limited edition collection titled 'From Burton to the World'. This exciting collection features snowboards, apparel, and accessories embellished with memorable quotes from the legendary Jake Burton Carpenter, the founder of the brand.

The collection will debut at major competitions in Aspen, Colorado, and Laax, Switzerland, where professional riders sponsored by Burton will showcase their new gear. Riding enthusiasts and the general public can look forward to purchasing items from this exclusive range starting February 3, 2026, on Burton.com and at select flagship stores and retail partners worldwide.

Celebrating Community Through Snowboarding



As Donna Carpenter, the owner and chairwoman of Burton, emphasizes, the essence of snowboarding transcends the individualistic competition often seen on the slopes. Jake believed fervently that snowboarding unites people, fostering a sense of community. The 'From Burton to the World' collection captures this spirit perfectly, with each board resonating with Jake's influential words that inspire not just athletes but anyone connected to the sport.

“As we watch athletes compete individually, we recognize that snowboarding has always been about community,” Donna shares. “This collection celebrates that spirit, representing the shared passion of snowboarders both on and off the mountain.”


Each piece in the limited edition collection is designed in collaboration with Burton’s team riders, who had the unique opportunity to select the quotes that moved them most from Jake. The result is a line of bold and vibrant snowboards, each showcasing a quote that reflects the heart of snowboarding.

Featured Quotes and Designs


The collection features several striking models, including:

1. “Have Fun Out There” - Used by riders like Oliver Martin and Gaon Choi.
2. “Riding Is Where Energy Comes From and Where It Goes” - Featured by Ayumu Hirano and Anna Gasser.
3. “At Burton, We Take Fun Seriously” - Displayed by Brock Crouch and Zoi Sadowski-Synnott.
4. “The Best of Snowboarding is How You Feel, Not How You Look” - Used by Shuichiro Shigeno.
5. “Believe in Snowboarding” - Carried by Kaishu Hirano.
6. “Question: Is Snowboarding a Modern Trend? Answer: Take It Seriously!” - Shown by icons like Mark McMorris and Clemens Millauer.

These inspiring phrases serve as powerful reminders of the unity and joy that the sport brings into the lives of its practitioners.

A Piece of Snowboard History


Burton takes pride in celebrating its vast global community of riders, emphasizing the importance of sharing Jake’s vision. The 'From Burton to the World' collection not only serves as a reminder of the sport’s rich legacy but also invites fans to own a piece of this history. With limited quantities available, snowboard aficionados will have an exciting opportunity to purchase unique boards, clothing, and accessories that connect them to the heart of snowboarding.

This limited edition collection is certain to inspire snowboarders and fans across the globe as it embodies a revolution and tribute to a sport that promotes community, individuality, and, above all, fun. Mark your calendars for February 3, and prepare to ride in style with Burton’s latest offerings!

Burton Riders

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