#Japan #Tokyo #Pop-Up Event #EdisonBrain #Hiragajon

Exciting Pop-Up Event for Hiragana Mahjong 'Hiragajon'

From June 20 to 21, 2026, an interactive pop-up event for the innovative game 'Hiragajon' took place at Fuchu Mitten in Tokyo. Hosted by NEXT Co., Ltd., a company specializing in educational toy development, the event drew families eager to experience this unique take on Mahjong.

Background for the Event

'Hiragajon' is a card game that takes the traditional rules of Mahjong and infuses them with the simplicity of Hiragana characters, making gameplay accessible to all ages. The concept behind 'Hiragajon' is centered around the idea of engaging with language through play, encouraging families to enjoy time together and learn in a fun way. The event's purpose was to allow visitors to interact with the game firsthand, showcasing its appeal as both an educational tool and a source of family entertainment.

Event Details

The pop-up event featured a variety of activities, including:

• - Game Trials: Attendees could try their hand at 'Hiragajon', offering a hands-on experience that highlighted the game's simplicity and enjoyment.
• - Product Display: The event showcased different versions of the game, including the card version and tile version, demonstrating the tactile pleasure associated with both.
• - Sales: Participants had the opportunity to purchase their own copy of 'Hiragajon' to take home.

Event Overview

Audience Reactions

The response from attendees was overwhelmingly positive. Visitors of all ages, including children and adults, participated in the game trials. Many families enjoyed the ease of the rules, which allowed them to quickly engage with the game. The fun of matching Hiragana characters resonated strongly, and it was noted how much richer the tactile experience was compared to digital games.

Product Overview

'Hiragajon', marketed under the 'Edisonbrain' brand, is not just a playful take on Mahjong. Players use Hiragana cards or tiles to combine characters and aim for victory by forming two or three-character words. If players find it difficult to create a combination, they can discard a card to continue playing. The game also has an alphabet version, which is ideal for English learning and intercultural gifting, thus broadening its appeal across Japan and abroad.

Product Details

For more details, visit the official website: Hiragajon Official Site.

Inquiries for More Information

For further information regarding this event, please contact NEXT Co., Ltd., represented by Yuuki Sugiura at:

• - Phone: 03-5244-9650
• - E-mail: [email protected]
• - Address: 1-3-8 Shibadaimon, Minato-ku, Tokyo
• - URL: Hiragajon Official Site