Experience the Alluring New Fragrance Hair Oils by FeTéE

Introducing FeTéE: A New Way to Care for Your Hair

FeTéE is a newly launched hair oil brand by Nikka Chemical Co., aiming to intertwine fragrance and hair care for a luxurious experience. With its tagline, 'This fragrance is a gift,' FeTéE offers three distinctive fragrance hair oils starting September 4th at salons nationwide. What sets FeTéE apart is the unique combination of enjoyable fragrances and soft textures tailored specifically for Asian hair.

Tailored for Asian Hair Types

FeTéE has been meticulously developed focusing on the common characteristics of hair in Japan and Korea. Asian hair tends to be thick and resilient; however, it is also prone to dryness and damage. This combination often leads to difficulties in maintaining a polished hairstyle, especially with current trends favoring layered and natural styles. As a solution, FeTéE strives to create hair oils that deliver a new texture that is both light yet manageable and soft yet glossy.

Key Ingredients for Healthy Hair

The unique formulation of FeTéE includes:

- Texture Oil derived from apricot: This oil envelops each hair strand, resulting in a smooth and manageable feel.
- Protein Oils from silk, keratin, and collagen: These ingredients help repair and rejuvenate damaged hair, ensuring that even the ends are left looking soft and well-groomed.
- Moisture Retaining Oil from tomato: This ingredient retains moisture within the hair, reducing dryness while promoting a natural shine.
- Protecting Oil from tamanu: Protects hair from environmental stressors like UV rays.
- Heat Care Oil derived from rapeseed: This oil targets damage caused by styling tools, ensuring hair remains smooth and protected.

By blending these powerful oils, FeTéE achieves a unique quality of hair oil that embodies the essence of lightness and manageability, along with soft shine.

Captivating Fragrances Inspired by Global Trends

The fragrances of FeTéE draw inspiration from the Neo-Gourmand trend, characterized by sophisticated scents that blend sweetness with refreshing elements like tea and fruits. Developed under expert guidance, FeTéE presents three distinct fragrances, each with its own captivating narrative, allowing users to choose based on their mood or occasion.

The Fragrance Lineup:

1. SOFT MUSK TEA: Features a refreshing note of oolong tea enveloped by delicate floral aromas. The scent is clean and subtly comforting.
2. CARAMEL DAYDREAM: Blends melting caramel with bright citrus and blossoming florals. A sweet, dreamy aroma that creates a sense of warmth.
3. CASHMERE FIG: A clean woody note interlaced with soft fig sweetness, promoting a smooth finish reminiscent of cashmere.

The New Habit: Hair Oil To Go

FeTéE redefines the use of hair oil, moving away from a one-time morning application to a more versatile, on-the-go experience. Designed for easy transport, these oils are perfect for a quick touch-up throughout the day when hair starts to feel dry or unruly. The HAIR OIL TO GO concept encourages users to refresh their hair and unwind whenever needed, just like carrying a perfume.

Merging Fragrance, Quality, and Design

FeTéE does not view scent, texture, and design as separate elements but as a singular, cohesive experience. While providing excellent hair care, these oils also invite delightful fragrance enjoyment and evoke positive feelings with each use. The fragrance design is curated by master perfumers, the soft texture is specially crafted for Asian hair, and the visual aesthetic marries Korean beauty philosophies, creating a harmonious experience through all components.

Ultimately, FeTéE aims to transform daily grooming into a cherished ritual of self-care, uplifting one's mood through an enchanting blend of fragrance, texture, and design.

Product Overview

- Product Name: FeTéE OIL
- Release Date: September 4, 2026
- Price: 100mL for 5,500 JPY (incl. tax); 28mL for 3,300 JPY (incl. tax)
- Fragrance Options: SOFT MUSK TEA, CARAMEL DAYDREAM, CASHMERE FIG
- Where to Purchase: Available at select salons nationwide
- How to Use: Apply an appropriate amount to towel-dried or dry hair. Ideal for out-of-bath use or for touch-ups on the go.

For more information, visit the official FeTéE website or check out their Instagram.

About Nikka Chemical Co., Ltd.

Nikka Chemical Co., known for its interface science advancements, launched the cosmetics division, DEMI Cosmetics, by applying its expertise in fiber processing to benefits for hair—achieving beauty through science for over 40 years. They continue to lead research in scalp and hair science, aiming for the utmost beauty for every strand—redefining professional hair care products development.