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Norton Expands AI-Powered Scam Protection Features Globally

In a significant move aimed at enhancing cybersecurity, Norton, a leading name in cyber safety, has unveiled its plans for globally expanding its AI-powered Scam Protection features. This initiative will be a part of all Norton 360 and Norton mobile plans, marking a substantial upgrade in the fight against sophisticated scams that pose serious threats to users worldwide.

As scams become increasingly prevalent and sophisticated, it’s vital for individuals and families to have advanced protection mechanisms in place. According to recent findings from Gen Threat Labs, social engineering attacks, including various scams, comprise over 80% of all cyber threats on both desktop and mobile platforms. This alarming statistic demonstrates the urgent need for effective scam defenses—a need that Norton is now addressing comprehensively.

The Need for Advanced Scam Protections

Scams are often just the beginning of a broader spectrum of cyber threats, leading to severe financial losses and identity theft. The data indicates that Gen has successfully thwarted an impressive average of 110 scam attempts every second. This staggering number highlights the risks individuals face daily in the growing digital landscape.

Leena Elias, Chief Product Officer at Gen, emphasized the importance of making their AI-powered scam defenses universally accessible. "Our goal is not just to roll out new technology but also to set a benchmark for online safety that empowers everyone, no matter where they are, to guard against advanced scams effectively," she stated.

Expanding Norton’s Scam Protection Features

Norton Scam Protection is being rolled out without additional cost as part of several Norton products, including Norton AntiVirus Plus, Norton Mobile Security, and Norton 360 plans. This service is designed to offer sophisticated, real-time defenses against a wide array of scams encountered through various channels such as web browsing, email, SMS, videos, and phone calls.

The newly included features encompass:

• - Deepfake Protection: This offers instant detection of maliciously generated AI audio in English-language video content on widely-used platforms like YouTube and Facebook. It is designed to work seamlessly with AI-enabled PCs for enhanced automatic protection.
• - Safe Web: For safe online shopping and browsing, this feature provides elevated scam protection powered by AI.
• - Safe SMS: Utilizing Norton Genie AI, this feature identifies complex scams in text messages by analyzing word patterns, available exclusively on mobile devices where scams frequently occur.
• - Genie AI-powered Assistant: Beyond scam detection, this AI assistant offers immediate guidance on suspicious offers, integrating Deepfake Protection for English-language content on YouTube alongside general cyber safety insights.

For users who have yet to invest in Norton products, the free Norton Private Browser comes with inherent Safe Web Scam Protection, capable of blocking phishing websites—vital for safer online transactions.

Additionally, Norton is expanding its premium tier service, Norton Scam Protection Pro, to all Norton 360 Advanced plans globally. This upgraded version introduces features like Safe Email, which helps detect hidden scam patterns in emails before they reach the user, and Safe Call, which aids in blocking or labeling unsolicited calls to secure users' digital lives better.

Delivering Security This Holiday Season

Looking ahead, Norton will be making its Mobile Scam Defense and Norton 360 Plus for mobile available through select retailers worldwide, providing consumers with tools to protect their new devices from scams as soon as they are unboxed.

As the digital landscape evolves, it’s encouraging to see companies like Norton proactively reinforcing their commitment to user safety, ensuring that cyber threats do not compromise individual security and privacy. To learn how to safeguard against scams, interested individuals can explore further on Norton’s website.

In conclusion, the urgency of implementing these enhanced protective measures cannot be overstated, as cyber scams continue to pose a major challenge for users globally. With Norton’s innovations, enhanced user safety is on the horizon as they expand their commitment to cyber safety for everyone, everywhere.