ENGWE Names Soccer Star Robin van Persie as Brand Ambassador for Car-Free Day Campaign

ENGWE Names Robin van Persie as Brand Ambassador

As part of its initiative surrounding Car-Free Day, global e-bike brand ENGWE has appointed Dutch football legend Robin van Persie as its new brand ambassador. Under the slogan "GOOD AS G.O.A.T."—a clever twist on the phrase "Good as Gold" that incorporates the sports term GOAT, meaning "Greatest of All Time"—this partnership seeks to connect Van Persie’s illustrious football career with ENGWE's vision for everyday mobility.

A Legacy of Reliability

Robin van Persie, known for his remarkable journey from Feyenoord to Arsenal and Manchester United, boasts an impressive list of achievements including a Premier League title and two Golden Shoes. His career is particularly remembered for that unforgettable header in the 2014 World Cup, showcasing the years of dedication and discipline he poured into his craft.

Even after retiring from professional football, Van Persie's commitment to readiness in all areas of life remains a driving force in his current pursuits as a coach and family man. This principle of being dependable resonates perfectly with ENGWE’s ethos. For cyclists, this translates into riding a bike they can trust for performance, comfort, and safety, whether commuting, running errands, or enjoying weekend excursions.

"Robin embodies performance, discipline, and reliability, and represents an active lifestyle that goes beyond football,” said an ENGWE executive. “Together, we aim to make e-mobility a more integral part of daily life." Van Persie expressed his enthusiasm about the collaboration, stating, "Throughout my career, reliability was crucial—trusting that those around you, your equipment, and your decisions are solid. That's one reason ENGWE appealed to me."

Riding with Confidence

As part of the partnership, Van Persie will be riding the ENGWE L20 3.0 series, promoting the tagline “COUNT ON EVERY RIDE” which emphasizes everyday mobility. This series focuses on comfort and includes features such as a low step-through frame, full suspension, torque-sensitive support, rapid charging, and IoT connectivity options. The standout model, the L20 3.0 Pro, has even achieved the prestigious iF DESIGN AWARD in 2026.

ENGWE stands behind these bicycles with its extensive expertise in research and development, design, manufacturing, quality control, and customer service, boasting 15 branded stores and over 400 partners throughout Europe. Thus, the concept of "count on" extends beyond the bike, enhancing the entire ownership experience.

Car-Free Campaign Begins

In anticipation of European Car-Free Day on September 22, ENGWE will launch the campaign “Car-Free, Carefree” from September 16 to October 8, aimed at encouraging individuals to rethink short car trips and opt for a more active and flexible form of transportation, promising savings of up to €685.

Van Persie will make his first major public appearance with ENGWE at the SOE Spain event on September 19, where media representatives are invited to meet him and explore the latest e-bikes from ENGWE. The event promises to be an exciting opportunity to gain insights into this new era of mobility.

For more information about ENGWE, it is a global e-bike brand committed to helping people find a new way of getting around for short distances, turning everyday mobility into a simpler, more liberated experience.