Ole Smoky Distillery Welcomes Michael Novy as CEO to Drive Future Innovations

Michael Novy Takes the Helm at Ole Smoky Distillery

The Ole Smoky Distillery, known as the premier producer of award-winning moonshine and whiskey in the United States, has announced a major shift in leadership. Michael Novy has been appointed as the Chief Executive Officer, stepping into his new role immediately. This news marks a significant turning point for the distillery, which has been steadily gaining recognition and sales in the spirits market.

With a solid background spanning over 35 years in the beverage alcohol industry, Novy brings invaluable expertise that could further enhance the distillery's trajectory. He succeeds Robert Hall, who held the position since 2016 and was pivotal in the company’s rapid growth during his tenure. Hall is set to assist Novy during the transition phase before moving to California to be closer to family.

Throughout his career, Novy has built a robust portfolio by holding key positions at prominent companies, including EJ Gallo and Constellation Brands. At Calabasas Beverage Company, he served as CEO, leading the brand 818 Tequila to impressive growth of 30% last year, alongside steering Sprinter Vodka Soda to new heights. His track record reflects a deep understanding of the spirits industry and a passion for innovative growth strategies.

Nick Hartman, a partner at Apax Partners LLP, expressed excitement about Novy’s appointment, stating, “We are pleased to welcome Mike Novy to Ole Smoky. His commercial acumen and industry insight will be instrumental in driving the next phase of our growth.” The appointment comes at a time when Ole Smoky is eager to expand its influence, especially following the acquisition of Tanteo Tequila, a distinguished producer of premium tequilas.

Upon accepting the role, Novy expressed enthusiasm about the opportunity to lead Ole Smoky, a brand recognized for its authentic roots and engaging consumer interactions. “I look forward to collaborating with our talented team and industry partners to elevate Ole Smoky and Tanteo to new heights both in the U.S. and internationally,” he stated.

Novy’s educational background includes a bachelor’s degree from the University of Illinois and an MBA from Georgetown University, equipping him with the skills necessary for his new leadership role. He currently resides in the Chicago region but plans to relocate to East Tennessee, close to Ole Smoky’s headquarters, to immerse himself in the community.

Ole Smoky Distillery, founded in 2010, has made its mark as a leading distiller of premium, authentically crafted moonshine, producing a broad range of products appealing to diverse tastes. As the world’s most visited distillery, attracting over five million visitors annually, it has cemented itself as the number one selling moonshine brand globally. The company’s growth and innovation have been recognized through multiple accolades, including appearances on the Inc. 5000 list for fast-growing private companies.

With the addition of Novy’s visionary approach and extensive experience, Ole Smoky aims to continue its legacy of excellence in crafting spirits while exploring new frontiers within the competitive beverage market. With a focus on maintaining their core values and enhancing product offerings, the distillery is poised for even greater success in the coming years.

For further updates and information about the distillery, visit Ole Smoky and follow their social media platforms.