#Japan #Shinagawa #ShukuJapan #STORIES #TravelExperience

ShukuJapan Launches 'STORIES'

ShukuJapan, a company that has been operating guesthouses and conducting tours in the Shinagawa area, is set to unveil a groundbreaking travel experience named 'STORIES' on July 10, 2025. This initiative aims to create sustainable connections between travelers and local residents, based on the concept that "traveling makes the world a better place."

Concept of 'STORIES'

The essence of 'STORIES' lies in nurturing ongoing relationships with local communities as a new form of travel experience. Ever since its inception, ShukuJapan has focused on addressing social issues through guesthouses and tourism. 'STORIES' offers travelers a unique opportunity to engage with local inhabitants, thus enabling a stronger bond between them and enriching their travel experiences significantly.

Participants in these tours will find themselves not just visiting places but being empowered through interactions and mutual understanding. This innovative approach offers not just packages but a unique relationship that continues on even after the journey has ended. The possibility of positive life changes for the participants is an integral part of this experience.

Features of 'STORIES'

• - Cultural Guides: Each tour features local guides who connect participants with the community by sharing insights into local challenges and cultural contexts, fostering a deeper understanding of the area.
• - Immersion in Daily Life: Travelers will have an opportunity to engage with locals such as shop owners and artisans, gaining access to their usual routines. Additionally, sessions for self-reflection in local temples will be conducted.
• - Customized Itineraries: Prior to the tours, staff will conduct interviews to understand participants' intentions and wishes, allowing for tailored suggestions based on personal interests.
• - Community Support: A portion of the earnings will be donated back to the community, emphasizing the shared goal of enhancing local well-being through travel opportunities.

Economic Model

The beauty of this initiative lies in its circular economy model. Funds collected from tour fees will be allocated to support local businesses and community members directly involved in the tours, minus essential operational costs. By doing so, 'STORIES' addresses the larger goal of fostering sustainable communities through continued financial support.

With increasing engagement from travelers and local businesses alike, the concept aims to bring fresh ideas to the community while inspiring emotional exchanges and creating seeds for social improvement. Over the past 15 years, since launching the first guesthouse in Shinagawa, ShukuJapan has demonstrated how crucial traveler interaction can be in generating positive local dynamics. Through 'STORIES', they aspire to extend this impact further, creating a ripple effect across various regions.

Initial Offering in Kita-Shinagawa

The first tours will roll out in Kita-Shinagawa, Tokyo, an area with a rich history as a prominent station on the Tokaido route during the Edo period. This locale not only has historical significance but also embraces the charm of Tokyo's traditional shopping districts. Guests will experience authentic local life and can customize their trips for a maximum of 4 nights and 5 days.

Communication between the participants and ShukuJapan staff will ensure a personalized approach as they design the tour content to suit individual preferences.

Community and Corporate Collaboration

Creation of the 'STORIES' initiative has benefited immensely from contributions by local individuals and businesses, as well as sponsorships and donations from various stakeholders. The goal is to transform not just local tourism, but to lay a foundation for new opportunities and self-sustaining ecosystems within the community.

Masashi Tamai, CEO of ShukuJapan, expressed his vision with enthusiasm. He stated, “The aim of 'STORIES' is to bring people close together, sharing the quiet happiness that comes from family, work, and community. We believe that tourism can be a powerful catalyst for community growth and development, not just a momentary visit.”

As the program grows, ShukuJapan is committed to collaborating with multiple partners, including DMO, local government bodies, and various organizations willing to contribute. The aim is to nurture cultural appreciation while tackling local challenges through this open-door project.

For more information about STORIES, please visit the official website.

Let's witness and be a part of this new chapter in travel and community engagement.

Company Overview

Company Name: ShukuJapan Co., Ltd.
Website: shukuba.jp
CEO: Masashi Tamai
Address: 1-22-16 Kita-Shinagawa, Shinagawa-ku, Tokyo, 140-0001
Established: March 2011
Capital: 1 million yen
Business Activities: Management of several guesthouses and tourism-related services.