Revitalizing the Powder River Area with Local Cooperation and Charity Passport

In an inspiring move to give back to its roots, Momo谷順天館, a cosmetics company originating from Wakayama's Powder River area over 400 years ago, is set to launch the 'Powder River Town Tour Passport' on April 27, 2026. This initiative is designed to rejuvenate the local economy while enhancing community spirit. The passport will offer special discounts and promotions at participating stores and facilities, encouraging visits and contributing to the vibrant atmosphere of the area.

A Community Contribution Project

This project is part of a broader strategy to breathe new life into the Powder River region, which has been facing challenges such as an aging population, youth outmigration, and a rising number of vacant stores. Despite being home to several tourist attractions, many visitors only stop by briefly, missing the chance to explore and engage with the local community. Momo谷順天館 hopes to address this issue by fostering a sense of connection between residents, tourists, and local businesses.

Key Features of the Passport

The 'Powder River Town Tour Passport' will be available for 500 yen and is valid for six months from the purchase date. The total number of passports issued will be limited to 1,000, and they can be purchased at various locations including the Kii-kawa City Chamber of Commerce and participating facilities. Key aspects of the program include:

1. Full Donation of Proceeds: All revenue generated from the sale of the passports will be donated back to local initiatives, ensuring that the community directly benefits from the project.
2. Zero Cost to Participating Businesses: Local stores and facilities will not incur any costs for participating, allowing them to join the effort without financial burden.
3. Exciting Rewards: To further encourage participation, customers who collect stamps from various locations using the passport will be entered into a draw to win products from the Momo谷順天館's popular MEIKO brand.

A Journey Inspired by Tradition

Momo谷順天館's history dates back to the establishment of the pharmacy Masaki-ya, located near the revered Powder River Temple during Japan's Edo period. One of their flagship products, 'Beautiful Face Water', created for the founder's beloved wife in 1885, has continued to thrive, being recognized as a significant piece of Japan's scientific heritage in 2020. The brand is keen to rekindle the lively spirit of the area and nurture a relationship with the community that helped it flourish.

The Vision for the Future

As the region currently faces declining youth numbers and shopping visitation, the 'Powder River Town Tour Passport' is envisioned as a means to transform the area into one that people will want to explore. The company’s aspiration is to turn fleeting visits into meaningful engagements, thereby revitalizing commerce and fostering a renewed sense of community pride.

In addition to the opportunity for local discount offerings at 31 participating locations such as restaurants, hair salons, and temples, the passport will also feature a unique stamp rally page that encourages visitors to discover more about what the Powder River area has to offer. Preferred establishments include Unique Tea House, UZU Cafe & Hairbox, and other local favorites.

With plans to commence on April 27, 2026, this initiative promises a new chapter in the vibrant history of Wakayama’s Powder River area. Aiming to create smiles through shared experiences, the 'Powder River Town Tour Passport' truly embodies the principle of giving back to the community that shapes its identity.