adoro Pet Insurance Set to Launch in the U.S. by Late 2025

Adoro Pet Insurance Set to Enter U.S. Market

In an exciting announcement for pet owners across the United States, adoro Pet Insurance Services LLC, known as adoro, is preparing to launch its innovative pet insurance solutions in Q4 2025. With its headquarters based in Seattle, Washington, adoro is a full-stack insurance agency co-founded by industry veterans Gavin Friedman and Tricia Plouf, who share a vision of enhancing options for pet parents seeking the best care for their furry companions.

Both Friedman and Plouf come with extensive experience in the pet insurance field, and they are determined to reshape the landscape of this essential service. Their commitment to pet well-being is underscored by their decision to partner with Crum & Forster (CF), a prominent name in the underwriting of pet insurance programs. Gary McGeddy, President of CF's Accident & Health Division, expressed enthusiasm about the collaboration, noting CF's long history of supporting pet owners and their furry friends for over two decades.

“Crum & Forster has a stellar reputation in the industry, and we couldn’t ask for a better partner,” Friedman stated. The synergy between adoros' innovative approach and CF’s underwriting expertise promises to deliver unique solutions tailored for pet owners, addressing the growing need for comprehensive health coverage for pets.

This partnership is bolstered further by the backing of Griffin Highline Capital LLC and Badger Equity US LLC, which have expressed confidence in adoros' vision and leadership. Michael Doak, the Managing Partner at Griffin Highline, emphasized, “We are proud to support a team dedicated to redefining pet insurance, and we believe in the potential of their vision.” Similarly, Brad Hogan, Chairman and CEO of Badger International Group, shared his enthusiasm about collaborating with a management team that is as skilled as they are passionate about pets.

Despite the U.S. pet insurance market experiencing steady growth, the reality remains that as of the end of 2024, only about 3.92% of pets were insured in the country, according to the North American Pet Health Insurance Association. Friedman and Plouf see this statistic not as a barrier but as a vast opportunity to not only enter the market but to innovate within it. “There’s so much room for improvement and new features that currently do not exist. We’re not just here to participate; we’re here to lead,” Plouf remarked.

While the official details of their product offerings remain under wraps, adoros’ ambition is clear: to emerge as a leading brand that addresses both the health and financial needs of pet owners. As the launch date approaches, pet parents can anticipate a transformative addition to the pet insurance landscape that promises not only better coverage but also a commitment to enhancing the lives of pets.

For more information about adoros' offerings and updates leading up to the launch, visit their website at www.adoropet.com or follow them on LinkedIn. The introduction of adoros to the U.S. market ushers in a fresh approach that prioritizes pet welfare and owner satisfaction with every policy, setting a new standard for the pet insurance industry.