Wacoal Launches Disney-Inspired Natural Up Bra Celebrating 50 Years of Wing

Wacoal's Wing Brand Unveils Disney-Inspired Natural Up Bra

Wacoal, a leading innerwear brand based in Kyoto, Japan, has made waves in the fashion industry with the launch of a Disney-themed Natural Up Bra, which will be available starting November 5, 2025. This new addition celebrates the 50th anniversary of Wacoal's Wing brand and features a delicate touch of Disney's iconic Mickey Mouse, incorporating a balance of comfort, style, and a little magic into everyday life.

A Celebration of Design and Comfort

the introduction of the Disney-themed Natural Up Bra marks an exciting milestone for the Wing brand. Over its 50 years of existence, Wing has emphasized the philosophy of “conversing with the body” while crafting innerwear that fuses functionality with aesthetic appeal. This new product captures the essence of daily comfort, embellished with timeless Disney elements that resonate with the nostalgia of many.

The Natural Up Bra, renowned for being a popular choice among customers, has achieved remarkable sales, exceeding 1.8 million units since its debut. The launch aims to captivate both avid fans and newcomers to the brand, making it a perfect blend of whimsical charm and practicality. The addition of Mickey Mouse motifs in a minimalist design reflects the brand’s ethos of bringing a touch of magic to everyday moments.

Design Features That Invigorate

the Disney Natural Up Bra features two subtle artistic interpretations of Mickey Mouse – one designed as a line drawing and another as a silhouette. This sophisticated portrayal ensures that the bra remains an elegant choice, suitable for adult women looking for understated yet delightful elements in their wardrobe. With warm, neutral tones, the bra evokes a sense of comfort while also celebrating Wacoal's commitment to superior craftsmanship.

The bra’s design allows for a naturally rounded bust while providing a comfortable fit, facilitated by removable padding for customizable volume. Recent consumer surveys show that 96% of users would repeat their purchase of the Natural Up Bra, a testament to its appeal and effectiveness.

The Perfect Pairing

to complete the look, Wacoal has also introduced a corresponding pair of Disney-themed shorts, designed for optimal comfort and style. These shorts, priced at 1,980 yen, are crafted from soft materials that ensure a gentle fit. The use of stretchable lace at the back makes them seamless under clothing, allowing women to feel at ease throughout their day.

An Ongoing Journey of Comfort and Magic

the incorporation of Disney designs aligns perfectly with Wacoal's ongoing mission to promote comfort and elegance in women’s innerwear. The brand has built a loyal customer base over the decades due to its commitment to quality and customer satisfaction. As Wacoal celebrates its landmark anniversary, the new Disney collection is a tribute to its legacy while also appealing to younger generations who appreciate the blend of functionality and fun.

Product Overview:

- Model: Natural Up Bra (Disney Design)
- Item Code: KB2063
- Retail Price: 4,290 yen (tax included)
- Sizes Available: B, C, D, E (65, 70, 75, 80, 85), F (65, 70, 75)
- Colors Available: Beige, Gray, Ivory, Pink.

With the launch of the Disney-themed Natural Up Bra, Wacoal not only reflects on its rich history but also embraces the beauty of everyday living while ensuring that comfort is never compromised. For more information, visit their official website or check out their latest offerings on social media. Wacoal is dedicated to continuing the legacy of innovation, focused on meeting the diverse needs of women today.