#Japan #Tokyo #Hitokara Media #Tsugi no Tsugi

Tokyo's Innovative 'Tsugi no Tsugi' Project

Tokyo is launching a groundbreaking initiative called 'Tsugi no Tsugi' aimed at supporting companies undergoing business succession. This project seeks to empower successor entrepreneurs to create new ventures, marking what is referred to as a 'Second Founding' or 'Second Startup.' With the collaborative efforts of HitoKara Media, the project will establish a community platform that encourages networking, learning, and the development of new business ideas.

What is 'Tsugi no Tsugi'?

Starting from fiscal year 2025, the Tokyo Metropolitan Government’s 'Tsugi no Tsugi' project provides essential resources for companies that have undergone succession. The initiative recognizes the importance of facilitating new business development for successor owners and offers two main pillars: a supportive Community for interaction and learning, and a custom-tailored Business Development Program aimed at individual coaching and support.

HitoKara Media is at the forefront of this initiative as both a community planner and operations partner, committed to transforming the end of business succession into the beginning of exciting new journeys for entrepreneurs.

Business Development Program - Turning the Past into Strength

This program focuses on matching small and medium enterprises (SMEs) seeking to embark on a 'Second Startup' with individuals passionate about developing new projects. It facilitates creative brainstorming sessions all the way through to the establishment of successful new business ventures. Specific recruitment details will be provided at a later date.

Join the 'Tsugi no Tsugi' Community!

Currently seeking participants, the 'Tsugi no Tsugi' Community is an inclusive environment where individuals can share experiences and challenges associated with business succession. Participants will gain valuable skills and mindsets necessary for successful new business development. In addition, there will be opportunities for networking with seasoned entrepreneurs who have successfully completed their second startup journey. An online platform to promote interactions among members is also being established.

For registration and information, visit the official website: Tsugi no Tsugi.

Upcoming Kickoff Event

Mark your calendars! A kickoff event for the 'Tsugi no Tsugi' project is scheduled for July 25th, 2025, from 18:00 at Tokyo Innovation Base. This event will feature a keynote speech examining innovative options for entrepreneurship and notable success stories of second startups. A panel discussion will illuminate the pitfalls and challenges faced during this transition, sharing real-life experiences, followed by networking opportunities.

Event Details:

• - Date: July 25, 2025
• - Time: 18:00 - 21:00 (Registration starts at 17:30)
• - Venue: Tokyo Innovation Base, 2F, Marunouchi 3-8-3, Chiyoda, Tokyo
• - Format: In-person participation

Recommended for:

• - SME owners who have undergone succession within the last five years
• - Individuals planning business succession in the near future
• - Entrepreneurs who have successfully completed a second startup
• - Those interested in developing new projects utilizing existing SME resources and supporting second startups

Addressing Succession Challenges

Small and medium-sized enterprises represent over 99% of all businesses in Japan, crucially underpinning regional economies and employment. However, many of these businesses are confronted with an aging workforce and a lack of successors. The increasing proportion of elder entrepreneurs, especially from the baby boomer generation, has left many companies without an heir to continue operations, leading to closures despite profitability.

Challenges stem from a shrinking pool of family successors, the costs and time associated with succession, and the psychological hurdles surrounding the transition. Although options such as M&A are becoming more popular, many businesses still struggle due to information gaps and matching difficulties.

Through the 'Tsugi no Tsugi' project, the Tokyo Metropolitan Government aims to provide a solid foundation for business succession while simultaneously fostering the creation of new value and addressing the various challenges faced by enterprises.

Logo Design Inspiration

The logo embodies the essence of continuity, derived from the character for 'Kei' (継), symbolizing the interlacing of threads. The design reflects the journey of creating a fabric woven by successor entrepreneurs who carry on the vision and legacy of their predecessors.

About HitoKara Media

• - Company Name: HitoKara Media, Inc.
• - CEO: Junichiro Takai
• - Location: 2-5-2 Kitazawa, Setagaya City, Tokyo
• - Established: May 2013
• - Business Activities: Office relocation support, real estate operation, community project support
• - Website: HitoKara Media