Record Participation in Summer Online Research Festival 2025 with Over 50,000 Attendees

Record Participation in Summer Online Research Festival 2025

The Kids Weekend Co. from Tokyo has announced the successful conclusion of the Summer Online Research Festival 2025, held from July 1 to August 31, which attracted over 50,000 participants — the highest number to date since the event's inception in 2021. This year, the festival has successfully brought together families from across the nation, providing a wealth of educational content and hands-on experiences for children. The cumulative attendance has now surpassed 150,000, showcasing the festival's growing popularity.

Event Overview and Objectives

The Summer Online Research Festival has been a hallmark of Kid's Weekend Co. since its debut, focusing on diverse educational themes like mathematics, science, history, art, and manufacturing. Professionals in these fields led various classes, enabling children to explore subjects deeply. The event was designed to alleviate common challenges faced by parents regarding their children's independent research during the summer break. For instance, many participants expressed difficulties in setting themes and pursuing projects on their own.

Research conducted by Kids Weekend reveals that one of the primary concerns parents face is that their children often cannot independently progress in their projects. The 2025 iteration addressed this by offering a variety of engaging themes that spark children's interest, while also allowing parents to share learning experiences with their kids. An impressive 82% participation rate among families highlighted the event's focus on fostering communication and curiosity within parent-child relationships.

Enhanced Reach and Engagement

This year, with support from ten local educational committees, more families were informed about the festival, which contributed to a significant increase in participation — up by 30,000 from last year. The online format, alongside special sessions connecting various after-school facilities across Japan, allowed children everywhere to benefit from the extensive programming available.

Feedback from attendees has shown overwhelming satisfaction, with about 90% of participants reporting feeling pleased with their experience. The high repeat interest among attendees indicates a strong desire for continued learning and deeper engagement with the subjects covered. Participants expressed excitement about discovering new concepts through workshops and interactive sessions. Parents noted that they were pleased to engage in thoughtful discussions with their children about topics introduced in the classes.

Business and Educational Insights

The corporate sponsorship of classes was also well received, with companies noting an increased awareness and positive reception from families. Several companies observed up to a 89% increase in brand awareness after hosting child-friendly sessions, demonstrating the event's potential as a powerful marketing tool. The interaction and engagement through educational content have solidified brand recognition and affinity among families who typically have less exposure to these companies.

In conclusion, Kids Weekend Co. remains committed to building and expanding children's learning horizons and offering events that enrich their educational experiences. With continued development and delivery of diverse content catering to children’s interests, they aim to broaden the future possibilities for young learners.

Upcoming Events and Noteworthy Programs

Some of the highlights included:

- Fish Expert’s Adventure with Kanji Kun on July 21, where children participated in fun ecological quizzes.
- An exciting Dinosaur Quiz Contest held on July 25, drawing in enthusiasts of all ages.
- A chance to engage in a Creations Workshop launched by Honda, giving young inventors a platform to explore their ideas further.
- Interactive Science sessions on lemon experiments by Pokkasapporo and eye health education by Santen Pharmaceutical.