Fukushima Peach Fair
2025-07-17 05:45:22

Indulge in Delicious Fukushima Peaches at the Upcoming Fair!

Enjoy Delicious Fukushima Peaches at the Fair!



Get ready for a delectable experience at the upcoming Fukushima Peach Fair, hosted by the East Nippon Expressway Company. On August 2nd and 3rd, visitors can enjoy fresh peach tastings and other delightful offerings at the Kunimi Service Area (SA) along the Tohoku Expressway. This event is part of the broader initiative, Fukushima Pride, aimed at showcasing the beauty and quality of products from Fukushima Prefecture.

Event Details


  • - Date and Time:
- August 2nd (Saturday): 10 AM - 4 PM (Downhill Lane)
- August 3rd (Sunday): 10 AM - 4 PM (Uphill Lane)
  • - Location:
- Kunimi Service Area, Tohoku Expressway

Highlights of the Fair


1. Free Peach Tastings: Experience the luscious flavors of Fukushima peaches provided by the charming Miss Peach campaign representatives.
2. Exclusive Giveaways: Be among the first 100 participants each day to complete a brief survey and receive a special novelty gift.

More to Explore


The festivities will not be limited to tastings at Kunimi. In total, ten service areas along the expressway will feature a variety of Fukushima peaches and peach-related products, including:
  • - Sugou PA (Downhill Lane)
  • - National Sakura SA (Uphill & Downhill)
  • - Adatarasan SA (Uphill & Downhill)
  • - Azuma PA (Uphill & Downhill)
  • - Nasu Kogen SA (Uphill)
  • - Iwaki Koshogai SA (Uphill & Downhill)

Last Year’s Event Success


The response last year was overwhelming, with a significant spike in peach sales at Kunimi SA and enthusiastic participation at the Miss Peach tastings. It demonstrated the community's love for the local produce and the fruitful collaboration between the event organizers and the local farmers.

For more information on the event, you can visit the following link:
Drive Plaza: Fukushima Peach Fair

About Fukushima Pride


Fukushima Pride is an initiative dedicated to promoting the appeal and quality of products sourced from Fukushima Prefecture. This branding effort features a unique slogan and logo, embodying locally grown pride, and aims to highlight the value of Fukushima creations across Japan. For more details on this initiative, check out Fukushima Pride's official website.

Let’s celebrate the harvest and taste the essence of Fukushima together at this special fair!


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Topics Consumer Products & Retail)

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