#United States #James Avery #Kerrville #college collection #Game Day Styles

James Avery Expands Its College Collection

As the excitement builds for the upcoming football season, fans are gearing up to showcase their school spirit. James Avery Artisan Jewelry, known for its exquisite craftsmanship and heartfelt designs, has announced an expansion of its College Collection. This dynamic addition introduces five new universities and a vibrant new Enamel Connected Hearts line, perfect for tailgates, campus visits, and everyday wear.

New Schools Join the Roster

Kicking off the additions on August 4, the latest entries into the College Collection include Texas Southern University, University of North Texas, Sam Houston State University, University of Georgia, and Georgia Tech. Each school is represented with uniquely crafted sterling silver and enamel designs that reflect the pride of students, alumni, and fans alike. The designs are not only trendy but also deeply personal, allowing individuals to celebrate their educational experiences in style.

The Enamel Connected Hearts Line

The centerpiece of this expansion is the Enamel Connected Hearts line. This new series features hoop earrings, rings, and charms in the officially licensed colors of each university. With the option to mix, match, and layer these pieces, fans can freely express their affiliations while maintaining a stylish look that transitions seamlessly from game day to everyday ensembles.

Karina Dolgin, Chief Product and Revenue Officer at James Avery, shared, "College is where some of life's most meaningful memories begin. With this expansion, we wanted to give guests more ways to celebrate those experiences through designs that feel current, personal, and easy to style."

From elegantly designed enamel hoops paired with a team-color dress to a heart charm added to a cherished bracelet, the new styles promote a more wearable approach to fan fashion. It’s an invitation to carry school pride with them wherever they go, be it during tailgates with friends, alumni weekends, or casual days on campus.

A Growing Collection of College Spirit

The expansion complements the momentum of James Avery’s previously launched College Collection, which debuted earlier this year, showcasing officially licensed designs for 19 universities. This array of offerings includes charms, pendants, rings, and money clips, providing meaningful ways to commemorate key college milestones, such as acceptance, move-in day, graduation, and memorable game days.

Shopping Made Easy

The new items from the College Collection will be available at James Avery stores and online starting August 4. As a trusted family-owned brand, James Avery continues to delight customers with finely crafted jewelry designed in the picturesque Texas Hill Country.

With over 90% of pieces made in Texas from high-quality materials sourced worldwide, shoppers can feel confident in their purchase. Whether you are a student, an alumni, or a dedicated supporter, there’s no better way to showcase your college pride than with thoughtfully designed jewelry that connects you to your roots.

Follow James Avery

For those keen on staying updated with new releases, trends, and insights, follow James Avery on social media platforms, including Facebook, Instagram, and TikTok. Their commitment to crafting pieces filled with meaning ensures that every customer can find something special that resonates with their journey.

In a world driven by quick fashion, James Avery’s College Collection stands out by offering personalized options that reflect pride and passion in a sophisticated manner. Gear up for the fall season with jewelry that speaks volumes about your educational pride and cherished memories, making game day a little more special.