#Japan #Volkswagen #Shinagawa #Doraemon #ID. Buzz

Celebrating a Milestone with a Special Collaboration

Volkswagen Japan is ushering in a summer to remember by introducing the exclusive "ID. Buzz 1st Anniversary Edition", celebrating one year since the electric minivan's launch in Japan. Complete with a partnership with Japan’s iconic character, Doraemon, the collaboration is set to bring joy to both families and fans alike.

The Vision Behind the Collaboration

The ID. Buzz marks an evolution from the classic Type 2, also known as the Volkswagen Bus, embracing the essence of its predecessor while showcasing a modern, fully electric design. As it hits its one-year milestone in Japan, Volkswagen has partnered with Doraemon to create a unique experience that embodies themes of “future,” “family bonds,” and “exciting journeys.” This initiative aims to deliver unforgettable moments for all who engage with the ID. Buzz's vibrant world.

Volkswagen Japan’s brand statement, “Engineered for Everyone,” reflects the company's commitment to making high-quality and safe mobility accessible to all. This collaboration will foster opportunities for more individuals to connect with the brand, particularly families and Doraemon fans, while offering an inspiring glimpse into a sustainable future.

Collaboration Period

The special collaboration is set to run from August 1, 2026 (Saturday) to October 31, 2026 (Saturday).

What to Expect

Throughout the collaboration period, various elements showcasing the enchanting world of the ID. Buzz and Doraemon will be available across different platforms:

1. Special TV Commercials
The Volkswagen brand commercial will feature both the Type 2 and ID. Buzz, capturing heartwarming family moments. Doraemon will make a special appearance, bringing along his iconic “time wrapping cloth.”

2. Official Special Website
To commemorate the collaboration, a dedicated web platform for the ID. Buzz 1st Anniversary Edition will go live. This site will not only provide detailed information on the limited edition model but also showcase delightful short films.
Visit the official website here.

3. Nationwide Special Fair at Authorized Dealers
During the collaboration, Volkswagen’s authorized dealers across the country will host special fairs. For more information, contact your nearest authorized Volkswagen dealer (please note some dealers may not participate).

About the ID. Buzz 1st Anniversary Edition

The limited edition model boasts unique features and color options befitting the celebration of its first-year launch in Japan. For detailed pricing, specifications, and release dates, please refer to the official press release.

About Doraemon

Doraemon is a beloved manga series created by Fujiko F. Fujio, first appearing in 1970 in Shogakukan's educational magazines for children. The character has blossomed into a massive franchise, with the animated television series beginning in 1979. The 1980 debut of the feature film, "Doraemon: Nobita's Dinosaur," marked a significant milestone, and by 2013, it surpassed 100 million tickets sold, securing its position as Japan's most successful film series. Remaining popular across generations, Doraemon continues to charm both children and adults alike through manga, anime, and film adaptations.