#United States #Atlanta #CMO #PrizePicks #Mike Quigley

PrizePicks Welcomes Mike Quigley as CMO

In a strategic move to enhance its marketing efforts, PrizePicks has announced the appointment of Mike Quigley as Chief Marketing Officer (CMO). As the largest daily fantasy sports operator in North America, the company aims to further elevate its brand presence and improve player engagement under Quigley's leadership. Quigley brings over three decades of extensive experience in consumer marketing, particularly within the gaming industry, making him a formidable asset to the PrizePicks team.

A Proven Track Record

Before joining PrizePicks, Mike Quigley held the position of CMO at Niantic, where he was instrumental in driving global marketing initiatives for popular augmented reality games, including the smash hit Pokémon GO. His previous experience also includes a key role at Google/YouTube, where he was responsible for the marketing strategy and execution of campaigns that highlighted both original programming and high-profile live events such as Coachella and SXSW. Additionally, Quigley spent 11 years at Electronic Arts, ultimately serving as Group VP of Global Marketing for the EA Games Label.

Mike Ybarra, CEO of PrizePicks, expressed enthusiasm about Quigley’s appointment, stating, "Mike Quigley is a renowned marketing and gaming executive with tremendous experience in driving player engagement, launching campaign activations and scaling successful brands. His deep digital marketing expertise, combined with a player-first mindset, makes him the ideal leader to amplify the PrizePicks brand and engage our passionate players."

Goals for the Future

With Quigley at the helm of marketing efforts, PrizePicks plans to build a top-class marketing organization. His main responsibilities will include shaping the brand vision, devising go-to-market strategies, and overseeing campaign development across all marketing channels. Quigley expressed excitement about joining the PrizePicks team, emphasizing the company's commitment to creating engaging experiences for players. "I admire their relentless focus on exceeding player expectations and fostering experiences that keep players engaged. I look forward to working together to amplify these experiences, setting PrizePicks apart in the competitive landscape."

Commitment to Responsible Gaming

As PrizePicks expands its reach, the focus on responsible gaming remains a priority. The company is determined to provide resources that help players enjoy their gaming experience responsibly. More information about the tools and resources for responsible gaming can be found on their official site at prizepicks.com/responsible-gaming.

About PrizePicks

Founded in Atlanta, GA, PrizePicks stands as the preeminent daily fantasy sports operator in the United States. With innovative, skill-based games that captivate sports fans across the country, PrizePicks continues to grow, now operating in 46 jurisdictions and expanding further. The PrizePicks app is available for download on both iOS and Android, providing sports enthusiasts with an engaging platform for fantasy sports. For additional information, visit prizepicks.com.