#United States #Louisville #Kentucky Whiskey #Sazerac Company #Glenmore Distillery

Sazerac Revives Historic Glenmore Name with New Launches

Sazerac Company has recently taken a significant step in the world of whiskey by introducing two new expressions under the historic Glenmore name: Glenmore Kentucky Straight Bourbon Whiskey and Glenmore Kentucky Straight Rye Whiskey. This initiative is aimed at bringing back the legacy of the Glenmore Distillery, which has a rich heritage in Kentucky's whiskey-making scene. Established in 1869, the Glenmore Distillery played a pivotal role in shaping American whiskey, and Sazerac is keen to reintroduce this iconic brand to a new generation of whiskey enthusiasts.

A Rich Heritage of Whiskey Making

The Glenmore Distillery, founded by Richard Monarch in Owensboro, Kentucky, has a storied history that spans over a century. Known for producing high-quality whiskeys and pioneering innovative marketing strategies, Glenmore earned a significant reputation in the industry. It also became one of the few distilleries licensed for medicinal whiskey production during Prohibition, indicating its resilience and ability to adapt through challenging times. After ceasing production in 1992, the distillery has since been transformed by Sazerac into a state-of-the-art facility that manages various spirits, alongside preserving its esteemed history.

The Launch of Glenmore Bourbon and Rye Whiskeys

With the revival of the Glenmore name, both the Glenmore Bourbon and Rye whiskeys are bottled at a robust 100 proof, promising a satisfying experience for whiskey aficionados. Each expression has its unique flavor profile, reflecting the characteristics of traditional bourbon and rye whiskey.

• - Glenmore Bourbon Whiskey is characterized by a rich, oak-forward taste. It features intricate notes of crème brûlée, toasted marshmallows, vanilla custard, caramelized sugar, and toasted pecans, culminating in a smooth and rounded finish.

• - Glenmore Rye Whiskey, on the other hand, showcases classic rye spice complemented by elements of black pepper and toasted grains, leading to a bold and warming finish.

This dual offering not only highlights the diverse whiskey preferences among enthusiasts but also commemorates the inventive spirit that marked the original Glenmore Distillery's history.

Embracing History for the Future

Lauren Selman, Sazerac's Global Growth and Innovation Director, expressed excitement about reviving the Glenmore brand. She stated, "The Glenmore name has an incredible history, and we're honored to help write its next chapter. There's an entrepreneurial spirit and willingness to innovate that define the Distillery's history, and we saw an opportunity to give those qualities new life."

According to Nick Laracuente, the Lead Archivist at Sazerac, the archives of the Glenmore Distillery tell a rich narrative of the people, ideas, and creativity that contributed to its success over the years. The team examined historic advertisements, labels, photographs, and records to reconstruct the Distillery's legacy, ensuring that the new products carry the same integrity and spirit.

Both expressions of Glenmore Whiskey are now available through Sazerac's distribution network in the United States, with shipping to retail locations, bars, and restaurants starting immediately. The Glenmore Bourbon and Rye whiskey carry a recommended retail price of $19.99 per 750ml bottle, making them an attractive option for both collectors and casual drinkers alike.

As whiskey lovers and newcomers alike embrace this revived brand, Glenmore is set to re-establish its presence in the competitive whiskey market, inviting all to celebrate and partake in its exciting new chapter.

To dive deeper into the history and offerings of Glenmore Whiskey, visit glenmorewhiskey.com.

About Sazerac

Sazerac stands as one of the largest distilled spirits companies worldwide, with a legacy stretching back over 400 years. As a family-owned business now in its fourth generation, Sazerac is dedicated to delivering exceptional spirits to consumers globally. With a portfolio that includes over 500 prestigious brands, such as Buffalo Trace Bourbon and Fireball Cinnamon Whisky, Sazerac continues to innovate and enrich the alcoholic beverage industry.