#USA #Rockford #Skilled Trades #Wolverine Boots #Jordan Davis

Wolverine Boots and Jordan Davis Collaborate

In a groundbreaking initiative, Wolverine, a notable name in work boots and apparel for 142 years, has joined forces with multi-platinum country music sensation, Jordan Davis. This partnership aims to shine a light on the invaluable contributions of American tradespeople, coinciding with National Skilled Trades Day.

The Wolverine x Jordan Davis Trades Tour is set to kick off today, celebrating the essential roles played by skilled tradesmen and women across the nation. As part of this initiative, eight select businesses involved in skilled trades will be awarded over $100,000 in sponsorships and various support resources. Each chosen business will receive $7,500 to help cover operational costs, be equipped with Wolverine boots and apparel, enjoy a VIP experience at a local Jordan Davis concert, and gain promotional exposure during the “Ain’t Enough Road” tour.

Lauren King, Senior Director of Marketing for Wolverine, expressed the company’s long-standing commitment to supporting tradespeople who keep the nation running. King stated, “We want to give trades businesses the confidence to thrive—especially in uncertain economic times. The Wolverine x Jordan Davis Trades Tour celebrates their hard work, resilience, and impact.” This sentiment resonates deeply as skilled trades often operate behind the scenes, yet their efforts are crucial to daily life.

Trades businesses can apply for the Trades Tour sponsorship on the Wolverine website until June 7, with winners to be announced in July. Eligible businesses must employ between 5 to 50 individuals, demonstrate good standing within their communities, and have been operational for at least five years.

Jordan Davis, who has a strong personal connection to trades, shared his enthusiasm for this initiative, saying, “I come from a long line of tradesmen and being able to recognize today’s generation of workers for all they do feels like home.” He emphasizes the importance of providing quality support and gear to help tradespeople manage their daily tasks effectively.

In addition to the tour, Wolverine has unveiled the “Jordan Davis Picks” collection that features Davis’s favorite boots, apparel, and accessories, available on their website and at select retailers nationwide. An exciting custom collection is also in the works, set to launch later this fall.

Wolverine's dedication to enhancing the lives of hardworking individuals is further showcased through Project Bootstrap, with over $2 million donated to various organizations supporting skilled trades. This commitment highlights the brand's mission to not only honor the spirit of the American worker but also to cultivate the next generation of talent within this vital industry.

To explore more about Wolverine and keep updated on developments, visit www.Wolverine.com and follow their Instagram account at @wolverineboots.

About Wolverine

Founded 142 years ago, Wolverine aims to honor the work ethic and tenacity of the American workforce. They specialize in producing boots crafted with exceptional durability and quality materials, asserting a commitment to providing instillment of pride for those who wear them. With robust support for skilled trades through Project Bootstrap, Wolverine signifies its role as a leader in advocating for the hardworking populace globally.

About Jordan Davis

Award-winning artist Jordan Davis is celebrated for his powerful lyrics and chart-topping hits. His anticipated second album, Bluebird Days, features several successful tracks, marking him as a significant figure in today’s country music landscape. With multiple awards and nominations under his belt, including CMA and ACM accolades, Davis continues to gain recognition both domestically and internationally, reinforcing his stature in the industry.

For further details about his upcoming projects, visit JordanDavisOfficial.com**.