Experience the Unique Fusion of Local Culture and Hospitality with 'Travel with Tokyu Stay'

Introduction

The innovative project, 'Travel with Tokyu Stay', is set to launch in the fall of 2025, aiming to create genuine connections between travelers and local culture. It is a collaborative effort involving STORY&Co., Tokyu Resorts & Stay Co., and Osaka Metro Adela. The project will be based in two hotels, Tokyu Stay Osaka Honmachi and Tokyu Stay Mercure Osaka Namba.

Concept

With the theme of “A Bridge Connecting the World and Japan,” ‘Travel with Tokyu Stay’ focuses on providing visitors with engaging and immersive experiences that showcase the vibrant and rich culture of Osaka. The project aims to transform hotels into more than just places to sleep; they will be the starting points for exploring the city.

STORY&Co.'s Role

STORY&Co. will play a pivotal role in this project by overseeing the production of upcycled uniforms, collaborating on art exhibitions, and creatively managing the “Traveling Wagon” featured in the hotel lobby. With a focus on culture, art, and design, STORY&Co. is dedicated to creating a seamless experience that encourages interaction between tourists and the local community.

Project Components

1. Travel with Local Guide (Osaka JOINER)

This initiative, led by Osaka Metro Adela, offers real local experiences that cannot be found online. The Osaka JOINER service will provide guidance to hotel guests, immersing them in the authentic culture of Osaka.

2. Travel with Art (Collaboration with Local Creators)

Art plays an integral role in experiencing Osaka's unique character. The project will showcase the “Osaka Landmarks Series” created by renowned local artist Noriaki Echigawa in hotel lobbies. The exhibit will highlight creative expressions found in the city, and there will be a special showcasing of past works, including collaborations with Pokémon and Disney. Guests will receive exclusive illustrated stickers as giveaways during this period.
Event Details:

- Duration: December 19, 2025 - January 18, 2026
- Location: Lobby, Tokyu Stay Osaka Honmachi
- Website: Tokyu Stay

3. Travel with Wagon (Traveling Wagon)

In the hotel lobby, a special Traveling Wagon will display and sell local goods and crafts, facilitating direct interactions between guests and local creators. This initiative aims to foster a **