#Japan #Tokyo #FamilyMart #TV Saitama #Saitama Food

Authentic Saitama Flavors Return to FamilyMart

On January 13, 2026, FamilyMart (located in Minato, Tokyo) will launch a new collaboration with TV Saitama, showcasing Saitama's beloved soul food through three specially developed gourmet offerings. This collaboration comes as a continuation of FamilyMart's commitment to enhancing customer joy under its mantra of "Your Happiness," and aims to spark community interest while invigorating local culture.

Last year's successful launch marked the beginning of this collaboration, making this second series highly anticipated. By leveraging locally sourced ingredients and beloved Saitama dishes, the partnership aims to enrich the region's culinary offerings.

The third products serve not only to delight customers but also to celebrate Saitama's food heritage. Here’s a closer look at these exciting new items:

1. Egg Yolk Sauced Onigiri

• - Price: 181 yen (tax included 195 yen)
• - Release Date: January 13, 2026
• - Available Areas: Saitama, Tokyo, Chiba, Kanagawa (some exclusions), Ibaraki, Gunma, Tochigi
• - Details: A rice ball infused with rich and flavorful egg yolk sauce, complemented by a savory dashi soy sauce. This exquisite onigiri elevates the traditional egg rice combination to a new level of enjoyment.

2. Musashino Style Udon with Saitama Negi

• - Price: 599 yen (tax included 646 yen)
• - Release Date: January 13, 2026
• - Available Areas: Saitama, Tokyo, Chiba, Kanagawa (some exclusions), Ibaraki, Gunma, Tochigi, Niigata (some stores), Yamanashi (some stores)
• - Details: This dish features thick and chewy udon noodles paired with a gently flavored dipping broth that highlights the sweetness and sharpness of Saitama's renowned Fukaya green onions. Experience the authentic Musashino udon style that Saitama locals love.

3. Sweet Potato Croissant

• - Price: 144 yen (tax included 155 yen)
• - Release Date: January 13, 2026
• - Available Areas: Saitama, Tokyo, Kanagawa, Chiba
• - Details: A delightful croissant that combines purple sweet potato powder into its flaky dough, enveloping a sweet paste made from the celebrated “Tomi no Kawagoe” sweet potatoes. This croissant is a perfect combination of texture and flavor, providing a uniquely satisfying treat.

TV Saitama's Announcer Comments

TV Saitama’s announcer, Mai Tsukada, expressed excitement about the return of these authentic Saitama flavors. She stated, “You can easily enjoy genuine Saitama cuisine once again! This onigiri delivers a comforting richness, while our udon, with its cold noodles dipped in a hot meat broth, captures the true essence of Musashino's culinary style. The croissant uniquely represents the ‘Tomi no Kawagoe’ sweet potato, both in color and taste.” Each packaging even features the beloved TV Saitama character to accompany customers on their culinary journey.

Community Impact and Future Plans

With a focus on regional engagement, FamilyMart has positioned itself as a pillar of convenience in the community. With the tagline, “Your convenient partner, FamilyMart,” it aims to engage customers and create a family-like bond that enhances shopping experiences.

About TV Saitama

TV Saitama, or Teletama, is the only independent broadcasting station in Saitama Prefecture, established in 1979. It is celebrating its 45th anniversary in 2024, continuing its commitment to providing rich local content covering culture, sports, and community news.

Don’t miss the chance to indulge in this delightful lineup of authentic Saitama flavors, celebrating local culture with every delicious bite!