New Anniversary Collection from GELATO PIQUE CAT & DOG to Celebrate Pets' Special Days

Introducing the New Anniversary Collection from GELATO PIQUE CAT & DOG

GELATO PIQUE CAT & DOG, a stylish sub-brand specializing in pet apparel and accessories from the popular roomwear company gelato pique, is set to launch its much-anticipated "Anniversary Collection" on July 23, 2025. This collection features a delightful assortment of six unique items designed to celebrate the special moments in the lives of beloved dogs and cats, such as birthdays and other significant milestones. Available at select gelato pique stores nationwide as well as through the official online store, MASH STORE app, and USAGI ONLINE, pet owners will have ample opportunities to discover the perfect items to make their pets' celebrations truly memorable.

The collection is inspired by the desire to create cherished memories when celebrating the anniversary of pets who are considered family members. Each piece in the collection reflects the brand's signature soft color palette and playful cupcake motifs, ensuring that every celebration is filled with joy and warmth. From the comfortable wear to festive accessories like cupcake hats and birthday bandanas, these items are thoughtfully designed to enhance photo opportunities and create a festive atmosphere for pet birthday parties and events throughout the year.

Product Highlights

1. Smoothie Cape

Crafted from the brand's signature 'Smoothie' fabric, this smooth and cozy knit cape features an adorable cream and cherry motif on the hood. It showcases the brand logo on the front and a charming design of a bear holding a birthday cake on the back, elevating the overall cuteness of your furry companion. The drawstring cords allow for an adjustable fit around the face area, ensuring comfort for all pets.

- Price: ¥6,930
- Colors: CRM / PNK / BLU
- Sizes: S / M / L

2. Smoothie Cupcake Jacquard Pullover

This delightful pullover is adorned with a festive design featuring a cupcake decorated with colorful candles and sprinkles, capturing the celebratory mood perfectly. Available in three soft pastel colors, it is ideal for matching outfits with your pet for a fun celebration.

- Price: ¥5,940
- Colors: CRM / PNK / BLU
- Sizes: S / M / L

3. Birthday Pattern Pullover

Designed for year-round enjoyment, this soft cut-and-sewn pullover is made with cotton and rayon, featuring a colorful print celebrating anniversaries with cheerful bears and birthday cakes scattered throughout.

- Price: ¥4,290
- Color: OWHT
- Sizes: S / M / L

4. Cupcake Hat

This unique hat is designed to resemble a fluffy cupcake topped with charming cream and a cherry. Made from 'Airy Moco' material, it fits comfortably on the heads of pets while providing warmth. It is perfect for special moments that you want to capture in photos.

- Price: ¥5,280
- Color: CRM
- Sizes: S-M / L

5. Bone Toy

A colorful bone-shaped toy with embroidered logo accents, it crinkles when touched, making it irresistible to pets, and includes an embedded squeaker to keep their interest.

- Price: ¥2,970
- Color: CRM
- Sizes: F

6. Smoothie Birthday Bandana

With a cute frill design, this silky-smooth bandana is made from knit material. It's adjustable with a ribbon tie, making it easy to fit pets who may not be fond of clothing. Available in cream and pink, it's a great gift option for celebrations and can match your pet's fur color.

- Price: ¥3,520
- Sizes: F
- Colors: CRM / PNK

Collection Information

Collection Name: GELATO PIQUE CAT & DOG Anniversary Collection
Release Date:

- National direct-operated stores: July 23, 2025, from the opening hours of each commercial facility at select locations.
- Online stores: July 23, 2025, 12:00 PM (noon)

Retail Locations

The GELATO PIQUE CAT & DOG collection will be available in various locations across Japan, including but not limited to:

- Daimaru Sapporo
- Sendai Parco
- Omotesando Hills
- Lumine Est Shinjuku

...and many more. A complete list of available stores can be found on their official website.

Online and App Sales

You can also purchase the collection via the following online platforms:

About gelato pique

Founded in the fall of 2008 by Mash Style Lab, gelato pique represents the concept of “adult dessert,” delivering high-quality loungewear with a focus on originality in fabric and print designs. It opened its first street store in New York City in fall 2018, establishing itself as a global brand beloved by many across the world.

For more information, follow GELATO PIQUE on their social media:

About GELATO PIQUE CAT & DOG

Launched in summer 2022, the GELATO PIQUE CAT & DOG line embodies the concept of “adult dessert” by offering comfortable clothing, iconic houses, and pet gear that focuses on functionality while ensuring pets enjoy a dreamy experience too.

Stay updated with their cute offerings on their official social media as well: