Breaking Free from Price Competition
In an era where online commercial platforms are dominated by price competition and soaring advertising expenses, businesses are feeling the strain. To counteract the dwindling profits caused by this race to the bottom, the International Business Connection, located in Tokyo, Japan, is hosting an online seminar titled "Breaking Free from Price Competition! Creating Designated Purchases through Full Channel Strategies." This event promises to unveil a comprehensive approach to brand formation by integrating various channels, including domestic online shopping malls, company-managed e-commerce, social media, and international markets.
Seminar Purpose and Context
The current landscape of e-commerce is characterized by intense competition, which has compelled many businesses to rely heavily on pricing strategies. However, this often results in diminishing margins. The seminar aims to address these challenges by presenting innovative full-channel strategies that enable businesses to build strong brands. Participants will learn from industry professionals who are actively involved in pushing the boundaries of what is possible in the e-commerce realm. Together, they will work toward achieving "designated purchases"—a scenario where consumers consciously choose brands based on their value propositions rather than just cost.
Insights from Naoyuki Ueda
Among the seminar's notable speakers is Naoyuki Ueda, a director at the International Business Connection and a leading expert in logistical strategies. Ueda's session is scheduled for April 16, from 3:00 to 3:30 PM. Titled "Accelerating Internationalization: Supporting Japanese Companies in Global Business," Ueda plans to shed light on the critical need for Japanese small-to-medium enterprises (SMEs) to expand their reach beyond their national borders. Currently, a mere 0.43% of Japanese SMEs have ventured into international markets.
Drawing from his hands-on experience of breaking into global markets across seven different countries, Ueda will share successful case studies related to live commerce and concrete methodologies for expanding overseas. His extensive background in creating a robust logistics network that includes 27 bases and establishing local subsidiaries in China, Vietnam, Singapore, and Dubai further equips him with the knowledge to guide Japanese companies toward international success.
Detailed Program Overview
Seminar Title: Breaking Free from Price Competition! Creating Designated Purchases through Full Channel Strategies
Date & Time: April 16, 2026 (Thursday), from 1:00 PM to 4:00 PM
Format: Online via Zoom
Participation Fee: Free (Pre-registration required)
Organized by: Pure Flat Inc.
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About the International Business Connection
The International Business Connection is designed to facilitate the overseas expansion of Japanese enterprises. It offers various services such as live commerce, on-site experiential sales, business matching with foreign companies, and seminars and networking events. The organization aims to provide firms with opportunities to learn, engage, and thrive in the international market.
Organization Details:
- - Name: International Business Connection
- - Established: December 2024
- - Director: Keisuke Matsuura
- - Location: 6th Floor, SNUG MINAMI-AZABU, 2-8-21 Minami Azabu, Minato-ku, Tokyo, Japan
- - Website: kokusaibiz.org
- - Activities: Support for overseas expansion, live commerce assistance, organization of forums and networking events.