#Japan #Tokyo #Gakken New Block #Toy Show 2025 #Rolling Queue

Gakken New Block to Exhibit at Toy Show 2025

Prepare for an exciting weekend as Gakken New Block joins the Toy Show 2025 on August 30 and 31, taking place at Tokyo Big Sight. This year’s event promises an unforgettable experience filled with playful activities designed for children. Through interactive installations, children will have opportunities to explore their creativity while having fun and making memories together with family.

Highlights at the Gakken Booth

One of the main attractions will be the Gakken New Block Pool, featuring a giant slide! Children up to elementary school age can dive into a pool filled with colorful blocks, sparking joy and a sense of adventure. It’s a fantastic way for children to engage in physical play while exploring their imagination through block construction.



Additionally, Gakken offers a Sticker Rally where the first 300 participants each day can collect stickers from four different points in the booth to win the exclusive Gakken New Block Original Set. This engaging activity not only rewards children with a unique gift but also encourages them to actively participate in the exhibition environment.

Special Giveaways

Moreover, families can enjoy another exciting giveaway. By simply following Gakken's official Instagram account (@gakken_newblock), the first 400 attendees each day can receive a special Imabari-Produced Ichiban-kun Towel. This easy participation opens doors for attendees to walk away with wonderful souvenirs from their visit.

Rolling Queue Diorama

Don't miss the fantastic Rolling Queue giant diorama! Visitors can interact with the famous series of Gakken New Blocks by rolling balls through a massive diorama, experiencing the fun and creativity that the Rolling Queue series brings. It’s an engaging way for children to witness physics in action while enjoying their time at the show.

Event Information

• - Event Name: Toy Show 2025 (Public Day)
• - Date: August 30 (9:00 AM – 5:00 PM) and August 31 (9:00 AM – 4:00 PM)
• - Venue: Tokyo Big Sight (3-11-1 Ariake, Koto-ku, Tokyo)
• - Hosted by: Japan Toy Association
• - Concurrent Event: CoroCoro Spirit Festival (hosted by Shogakukan)

Join us for a fantastic family-friendly event filled with creativity and joy. It’s the perfect way to wrap up summer vacation!

About Gakken New Block

Gakken New Block, celebrated as one of children’s first building block sets, has been supporting growth and development from the age of 1.5 and recently celebrated its 60th anniversary in Spring 2025. This unique building toy encourages children to construct, deconstruct, and reconstruct, fostering creativity and problem-solving skills. Through play, families can discover new talents and ideations in their children.

Gakken New Block links children together and fosters connections, nurturing the skills needed for the future. For more information, please visit the Gakken New Block Special Site or check out their official Instagram.