Urban Outfitters Unveils On Rotation Collaboration with Levi's® for Gen Z
Urban Outfitters has proudly unveiled the second season of its innovative retail concept, On Rotation, which centers on the vibrant tastes of Generation Z. The latest iteration features a collaboration with the iconic denim brand, Levi's®, creating an immersive fashion experience that connects the beloved vintage denim aesthetic with modern self-expression. The On Rotation Levi's® collection is available both online and in select Urban Outfitters locations across the country from August 22 to September 30.
This partnership leverages Urban Outfitters’ strategic approach to experiential retail, turning stores into inspiration hubs filled with the latest fashion trends and cultural motifs. Imagine a lively atmosphere akin to a vintage flea market where customers can explore a unique selection that includes notable Levi's® styles such as the 501® 90s, 501® Curve, Baggy Dad, Super Baggy Barrel, and Low Loose for women. Men’s offerings include the 578™ Baggy and 568™ Loose Straight jeans.
In addition to new styles, the collection also boasts carefully curated vintage pieces, featuring high-demand paper tag jeans and jackets handpicked by both Levi's® and Urban Outfitters’ Vintage ReMade teams. Cyntia Leo, Head of Brand Marketing at Urban Outfitters, stated, “Our On Rotation installation with Levi's takes our foundational theme of discovery to new heights, creating a space that is unmistakably Urban Outfitters and a unique destination for our community.”
To celebrate this launch, a flagship event is scheduled for Austin, Texas on August 23. This lively occasion will transform the store and its courtyard into a bustling denim market replete with Levi's® Tailor Shop customization, local vintage vendor pop-ups, live street performances, and delicious bites from popular local eateries. Later, similar customized experiences will unfold in Walnut Creek, Las Vegas, New York City’s Broadway, and Miami Beach, ensuring each venue offers a distinct local flavor while embracing community-driven storytelling and activations.
According to Marybeth Cahill, Chief Merchandising Officer at Urban Outfitters, “Our customers have always appreciated denim that feels both timeless and fresh. Levi's On Rotation encapsulates this perfectly.” Whether there's a demand for classic 501s or rare archival styles, the collection aims to dazzle with a spectrum of denim choices, thoughtfully curated through Urban Outfitters’ unique aesthetic perspective.
The On Rotation concept, which debuted in May 2025 with a collaboration with Nike, serves to deliver what today’s savvy consumer craves: engaging, memorable shopping experiences that are rooted in discovery. As this platform continues to evolve with each new brand collaboration, it remains dedicated to pairing thoughtfully selected products with engaging storytelling and innovative design.
To explore the Levi's® collection at Urban Outfitters, visit Urban Outfitters. For additional press materials, click here.
Urban Outfitters is a globally recognized lifestyle brand that empowers the next generation’s individuality through a unique blend of creative expression, music, and youth culture. Founded in 1970 in a modest location near the University of Pennsylvania, it now operates over 200 stores in North America and Europe, along with a strong digital presence. Through its eclectic product offerings and curated collaborations, Urban Outfitters champions bold self-expression in fashion, home, and accessories.
The Levi's® brand, established by Levi Strauss & Co. in 1873, embodies classic American style, representing the epitome of cool and effortless fashion. Levi's® jeans are recognized globally, capturing the loyalty of wearers across generations. The brand continues to innovate, offering a diverse range of denim and accessories, available in over 110 countries to cater to diverse personal styles. For more details on the Levi's® brand and its offerings, visit Levi's.
Levi Strauss & Co. stands as one of the largest global brand-name apparel companies, leading in denim innovation. The company designs and markets products across multiple brands, including Levi's®, Dockers®, and Beyond Yoga®, selling its goods in over 110 countries worldwide. For more corporate information and news, explore Levi Strauss.
This partnership leverages Urban Outfitters’ strategic approach to experiential retail, turning stores into inspiration hubs filled with the latest fashion trends and cultural motifs. Imagine a lively atmosphere akin to a vintage flea market where customers can explore a unique selection that includes notable Levi's® styles such as the 501® 90s, 501® Curve, Baggy Dad, Super Baggy Barrel, and Low Loose for women. Men’s offerings include the 578™ Baggy and 568™ Loose Straight jeans.
In addition to new styles, the collection also boasts carefully curated vintage pieces, featuring high-demand paper tag jeans and jackets handpicked by both Levi's® and Urban Outfitters’ Vintage ReMade teams. Cyntia Leo, Head of Brand Marketing at Urban Outfitters, stated, “Our On Rotation installation with Levi's takes our foundational theme of discovery to new heights, creating a space that is unmistakably Urban Outfitters and a unique destination for our community.”
To celebrate this launch, a flagship event is scheduled for Austin, Texas on August 23. This lively occasion will transform the store and its courtyard into a bustling denim market replete with Levi's® Tailor Shop customization, local vintage vendor pop-ups, live street performances, and delicious bites from popular local eateries. Later, similar customized experiences will unfold in Walnut Creek, Las Vegas, New York City’s Broadway, and Miami Beach, ensuring each venue offers a distinct local flavor while embracing community-driven storytelling and activations.
According to Marybeth Cahill, Chief Merchandising Officer at Urban Outfitters, “Our customers have always appreciated denim that feels both timeless and fresh. Levi's On Rotation encapsulates this perfectly.” Whether there's a demand for classic 501s or rare archival styles, the collection aims to dazzle with a spectrum of denim choices, thoughtfully curated through Urban Outfitters’ unique aesthetic perspective.
The On Rotation concept, which debuted in May 2025 with a collaboration with Nike, serves to deliver what today’s savvy consumer craves: engaging, memorable shopping experiences that are rooted in discovery. As this platform continues to evolve with each new brand collaboration, it remains dedicated to pairing thoughtfully selected products with engaging storytelling and innovative design.
To explore the Levi's® collection at Urban Outfitters, visit Urban Outfitters. For additional press materials, click here.
About Urban Outfitters
Urban Outfitters is a globally recognized lifestyle brand that empowers the next generation’s individuality through a unique blend of creative expression, music, and youth culture. Founded in 1970 in a modest location near the University of Pennsylvania, it now operates over 200 stores in North America and Europe, along with a strong digital presence. Through its eclectic product offerings and curated collaborations, Urban Outfitters champions bold self-expression in fashion, home, and accessories.
About the Levi's® Brand
The Levi's® brand, established by Levi Strauss & Co. in 1873, embodies classic American style, representing the epitome of cool and effortless fashion. Levi's® jeans are recognized globally, capturing the loyalty of wearers across generations. The brand continues to innovate, offering a diverse range of denim and accessories, available in over 110 countries to cater to diverse personal styles. For more details on the Levi's® brand and its offerings, visit Levi's.
About Levi Strauss & Co.
Levi Strauss & Co. stands as one of the largest global brand-name apparel companies, leading in denim innovation. The company designs and markets products across multiple brands, including Levi's®, Dockers®, and Beyond Yoga®, selling its goods in over 110 countries worldwide. For more corporate information and news, explore Levi Strauss.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.