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OLLY Vitamins Expands into Personal Care with OLLY Mood + Skin

In an exciting development for skincare enthusiasts, OLLY Vitamins is branching out from its well-established supplement range into the personal care market with the launch of OLLY Mood + Skin. This innovative new line is focused on enhancing wellness not just from the inside out, but also from the outside in.

With a strong foothold in the health sector as the top gummy supplement and children’s supplement brand, OLLY has made a name for itself by delivering effective vitamins and supplements that are both enjoyable and beneficial. The company now aims to extend this philosophy to personal care products that promote skin health and improve mood through the power of fragrance.

OLLY Mood + Skin features an impressive array of body washes, scrubs, and serums that are not only designed to nurture the skin but also incorporate mood-enhancing fragrances based on solid scientific research. Each product is categorized into four key themes: CALM, REVIVE, BRIGHT, and RENEW, each tailored to uplift and refresh the user physically and emotionally.

The Science Behind the Fragrance

The essence of this new product line is rooted in neuroscience. The olfactory senses are more than just a means of smell; they have a significant impact on our emotions, as the receptors in our noses are directly linked to the brain's limbic system, which governs emotional responses and memory. OLLY's research and development team harnessed this connection by conducting EEG tests to measure brain activity in participants exposed to the product fragrances.

For instance, the BRIGHT fragrance was found to stimulate brain functions associated with positivity, while the CALM fragrance encouraged relaxation by boosting specific brain waves. Each product in the OLLY Mood + Skin line is formulated free from parabens, sulfates, and is dermatologist-approved, ensuring that they are safe for all skin types.

The secret ingredient driving these formulations is the OLLY Vitamin Complex, particularly 12-HSA, which has proven efficacy in repairing, strengthening, and moisturizing the skin barrier, making it a stellar addition to any skincare routine.

A Unique Brand Partnership

Adding a touch of fun to the launch, OLLY has partnered with popular comedian Heather McMahan, who is not only a fan of OLLY’s vitamins but also a known personality in the wellness community. The marketing campaign titled “Unlicensed Shower Therapy” features McMahan in a humorous yet relatable role as a “shower therapist,” highlighting the importance of self-care routines. Her candidness and engaging personality are expected to resonate with the audience and encourage them to explore the new product line.

“I’ve been a big fan of OLLY vitamins for years, and when I got the chance to help launch the new personal care collection, I jumped at the opportunity,” McMahan expressed. She emphasized how the collection elevates her self-care routine, making it an essential part of her day. The campaign plans to be featured prominently on various digital platforms, including McMahan’s Instagram and OLLY Mood + Skin's social media channels.

Product Line Overview

The OLLY Mood + Skin collection is priced at $12.99 per product and will be available at major retailers like Walmart, Amazon, Target, and the official OLLY website. Key products in the lineup include:

• - CALM Body Wash and Serum: Infused with eucalyptus and amber, promoting a serene state of mind. Contains hyaluronic acid and other calming ingredients.
• - REVIVE Body Wash and Scrub: Offers a refreshing fragrance to revitalize the senses, featuring magnesium and electrolytes.
• - BRIGHT Body Wash and Scrub: Delivers an energizing citrus scent, enhanced with ginseng and vitamin C for an uplifting effect.
• - RENEW Body Wash and Serum: Combines jasmine and bergamot for relaxation and unwinding effects, enriched with retinol and botanical extracts.
• - Happy Hoo-Ha Shave and Wash: An exclusive, pH-optimized, fragrance-free product for vaginal care available at Walmart.

Conclusion

OLLY Mood + Skin is poised to make waves in the personal care industry by marrying the principles of wellness and skincare. With a focus on scientifically-backed formulations and a commitment to enhancing daily well-being, this new venture underlines OLLY’s dedication to holistic health. Whether you're seeking a moment of calm or energetic uplift, OLLY's Mood + Skin provides a range of products to fit seamlessly into your life. To discover more about this innovative collection, visit Olly.com.