Celebrating 30 Years of the Persona Series with a Unique Collaboration Cafe at Harajuku

Celebrate Persona's 30th Anniversary with Harajuku!

As the Persona series reaches its remarkable 30-year milestone, Anique Co., Ltd. is excited to announce an extraordinary collaboration with Harajuku's Tokyu Plaza known as 'Harakado'. This special event will take place from September 12 to September 27, 2026, providing fans with an immersive experience that combines themed decorations, exclusive cafe menus, and unique merchandise.

Explore the Persona Universe

Visitors will have the chance to delve into the captivating world of Persona through various installations throughout the Harakado space. The venue will feature thematic decorations that embody the essence of the Persona series, including prominent visual displays at the main entrance and immersive staircase designs leading to the rooftop terrace.

Exclusive Merchandise and Pop-Up Shop

On the 7th floor of the rooftop terrace, a pop-up shop named '701' will showcase original merchandise featuring newly illustrated designs created specifically for this event. Fans can purchase these collectible items onsite and via the Anique online store. The sales period will run from September 12 to October 11, 2026. Explore the exclusive range of products at Anique Shop.

Delightful Collaboration Cafe Menu

The collaboration cafe at Harakado will serve a range of menu items inspired by the characters and iconic scenes from the Persona series. Expect to enjoy creatively crafted food items and drinks that enhance your visit. Each drink comes with a pair of acrylic charms, and food items will also include themed picks. Please note that menu items and promotional giveaways are available only while supplies last.

Special Events and Offers

Guests at the cafe will receive an original coaster as a bonus for every collaboration menu item ordered, with a total of eight different designs available. Additionally, for every 2,000 yen spent on merchandise, visitors will receive a random original bromide during the event, making it a collector's dream.

Getting There

The Harajuku Tokyu Plaza 'Harakado' is conveniently located just a four-minute walk from Harajuku Station on the JR Yamanote Line and a one-minute walk from the Meiji-Jingu-mae subway station. Visitors are encouraged to take advantage of this easy access to join in the celebration.

Reservations and Tickets

To ensure your spot, reservations for the pop-up shop and collaboration cafe are available. The reservation system will vary depending on the time and date. Attendees are encouraged to plan accordingly to secure a visit without delays. You can find more information and reserve tickets on here for the pop-up shop and here for the collaboration cafe.

About the Persona Series

Originally launched with "Shin Megami Tensei: Persona," the Persona series has captured hearts through its unique blend of everyday life events combined with supernatural occurrences such as urban legends and occult themes. The narrative often focuses on the emotional growth of its characters, offering players a chance to experience both the joys and challenges of youth in contemporary Japan.

Don't Miss Out!

As we look forward to this exciting event, fans of the Persona series are encouraged to stay updated on details through the special event page and Anique’s official X account. Be part of this incredible celebration and cherish these unique moments all dedicated to the Persona legacy!

Visit the official website for more details: Persona Special Site.

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