#Japan #Tokyo #Oshi Katsu #Hana Mira #Japanese Investor

A New Wave in Investing: The 'Oshi Katsu' Phenomenon

On September 26-27, 2025, the Nikkei-TSE IR Fair held at Tokyo Big Sight featured a groundbreaking initiative by Hana Mira, a company dedicated to female stock investors. This event spotlighted the concept of 'Oshi Katsu' investing, a unique approach where individuals support companies they are passionate about, much like cheering for their favorite idols or brands.

Traditionally, investing has been perceived as a predominantly male-dominated field filled with spreadsheets and profit-centric strategies. However, Hana Mira's approach redefines this narrative by encouraging investments that stem from personal affection and resonance with a brand or company's mission. Instead of solely pursuing financial gains, this investment style prioritizes emotion and shared values.

Event Overview

The initiative was realized at the request of TAKARA&COMPANY, a group company of Takarajimuka, through its media outlet, Japanese Investor Online (JIO). Responding to a call for insights from a female investor's perspective, five women from Hana Mira attended the IR fair to engage directly with various industry representatives. They visited multiple booths and reported their unique insights, capturing the allure and selling points of different companies through their own voices. The resulting articles will be published on JIO and shared across Hana Mira's official social media platforms, showcasing the event from behind-the-scenes.

![Women Investors at IR Fair]
Hana Mira's female investors actively engaging in IR presentations.

The Demand for Female Investor Insights

Historically, the world of personal investing has been male-centric. However, the genuine voices and perspectives of women, who are often at the forefront of consumer trends, are becoming essential to companies. Reflecting on this need, TAKARA&COMPANY noted, "Female investor insights can provide companies with new perspectives and are crucial for future IR activities."

This report embodies that expectation. By using their own words to convey the appeal of businesses, female investors create a new form of empathetic information dissemination. The increasing participation of women investors is anticipated to invigorate the market, fostering a culture where investing is accessible and enjoyable for all.

![Women Investors Gathering]
Women investors gather at the TAKARA&COMPANY booth.

About Hana Mira

Hana Mira, or "Future Design x Asset Management Academy," is a practical school aimed at helping women balance their personal lives with asset building primarily through stock investment. With participants ranging from their 20s to 60s, Hana Mira has cultivated a community of over 1,200 students. The school promotes 'Oshi Katsu' investing, allowing individuals to discover companies rooted in their daily experiences and trusted leaders, while also enhancing their skills in stock analysis and investment decision-making. They provide a curriculum designed for beginners that allows gradual learning alongside a supportive community.

About TAKARA&COMPANY

TAKARA&COMPANY is a holding company that supports the disclosure of information by publicly listed firms, encompassing Takarajimuka and major interpreting companies like Simul International. Through JIO, it connects investors with companies, facilitating transparency in information dissemination and encouraging an expanding investor demographic.

For inquiries regarding this matter, please contact:
Hana Mira Public Relations
E-mail: [email protected]
Visit Official Website