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Motive Medical Intelligence Partners with Amendola

Motive Medical Intelligence (Motive), a leader in healthcare data analytics, is proud to announce its collaboration with Amendola, a part of the Supreme Group. This partnership aims to enhance the visibility and understanding of Motive's innovative physician-level performance assessments and leadership in value-based healthcare.

On June 17, 2025, in a statement released from both companies, Jeanne Cohen, CEO and Founder of Motive, expressed the importance of this collaboration. “At Motive, we are transforming how evidence-based healthcare data empowers physicians. This change can only be successfully implemented at scale with a strategic communication partner who shares our commitment to innovation and understands the far-reaching impact of value-based healthcare,” she stated. With Amendola's established reputation in healthcare communications, this partnership is poised to significantly raise awareness within the industry.

Motive's flagship product, the Practicing Wisely solution, offers a unique clinical analytics system that measures performance and improvements at the individual physician and group levels. This innovative tool assesses Care Appropriateness, Quality, and Waste across 18 different specialties, including primary and pediatric care. It has already found favor with leading payers and providers committed to minimizing ineffective treatments and advancing value-driven healthcare.

As Jodi Amendola, president of Amendola, noted, “Motive is redefining how the healthcare sector comprehends and enhances clinical performance, which is crucial for strengthening the healthcare ecosystem's dedication to value-based care.” The collaboration comes at a pivotal moment when healthcare systems are increasingly receptive to the advancements offered by the Practicing Wisely framework. Amendola emphasized the necessity to highlight Motive's significant contributions and thought leadership to guide the industry toward a more effective future.

About Practicing Wisely

Motive’s proprietary Practicing Wisely solution leverages advanced technology to provide defensible and auditable insights that stem from clinical guidelines and relevant evidence. Each performance metric is accompanied by comprehensive rationales, supporting materials such as clinical guidelines, and engagement strategies aimed at promoting improvement among physicians and healthcare groups, fostering trust between payers and providers. The goal of this approach is to support healthcare providers in optimizing their performance while promoting shared objectives in value-based care, rather than penalizing them.

About Motive Medical Intelligence

With nearly three decades of experience, Motive Medical Intelligence is pivotal in redefining healthcare performance analytics, focusing on transparency, trust among physicians, and actionable insights. Their commitment to eliminating low-value care is unparalleled, making them a prime partner for organizations seeking to thrive within value-based care frameworks. Through the Practicing Wisely solution, Motive aims to cut down the estimated $390 billion waste in the U.S. healthcare system, driving the transition toward high-value, patient-centered care—thereby achieving the quadruple aim of healthcare reform.

About Amendola

Amendola has established itself as a leading, award-winning public relations and marketing firm specializing in the healthcare and life sciences sector. Their strategies integrate media relations, social engagement, content creation, and lead generation to stimulate action among healthcare, pharma, and healthcare IT decision-makers. The firm's impressive client retention rate—averaging nearly 90%—reflects their profound understanding of the complexities involved in the healthcare ecosystem. Amendola continues to provide strategic guidance and innovative direction, leading to significant improvements in reputation and market share for their clients since 2003.

For more information about this transformative collaboration and to stay updated on industry developments, visit Motive Medical Intelligence and Amendola.