Vote for Your Favorite Sanrio Character in Their 40th Anniversary Ranking Contest

Sanrio Celebrates 40 Years of Iconic Characters with a Special Voting Event

Beginning today, Sanrio®, the well-loved global lifestyle brand known for characters like Hello Kitty and Cinnamoroll, is officially opening voting for its 40th Anniversary Character Ranking contest. This exciting milestone allows fans from around the globe to express their love for their favorite Sanrio characters by casting votes starting from April 10 until May 25. Not only will fans be able to support their treasured characters, but they might also win a fantastic trip for two to Japan!

A Celebration of Beloved Characters

Jill Koch, Senior Vice President of Brand Management and Marketing at Sanrio, expressed her enthusiasm about the event, stating, "Sanrio's annual Character Ranking contest is a true testament to the enduring love for our characters and the vibrant community that supports them." This year, the contest highlights 90 unique characters, encouraging fans to not only vote for their old favorites but also to explore new personalities from the Sanrio universe. Each character possesses its charm and attributes, making it easier for fans to find their Sanrio best friends.

Participants can cast their votes conveniently online at sanrio.com or in-person at Sanrio Stores and Cafes. For the first time, voting is also available at all Hot Topic stores across the country. Those who participate in-store will receive a special “I Voted” sticker while supplies last, adding to the excitement of the event.

Exciting Prize Opportunities

In addition to celebrating character favorites, this event also comes with a fantastic sweepstakes. Voting participants will have a chance to win a trip for two to Japan to experience the final character ranking reveal at Sanrio FES 2025. The results will be announced during the festival, set to take place in June. More details regarding the sweepstakes will be provided starting April 25, ensuring fans are kept in the loop. Winners will be revealed shortly after voting concludes on May 25.

Discovering New Characters

The Character Ranking contest isn’t merely a voting exercise; it's a celebration that taps into the nostalgia and joy these characters have brought to fans for decades. As Koch described, it serves as a platform not just to crown popular characters but to encourage participants to discover and embrace new ones. Fans are invited to explore their connections to various characters and learn about their unique stories and traits, fostering unity and connection within the Sanrio community.

Sanrio’s philosophy, rooted in the belief that small gifts can bring joy and friendship, permeates this contest. Their dedication to spreading happiness through their characters continues to resonate with fans of all ages. With over 130 countries embracing Sanrio's offerings, this event underscores their commitment to global community building.

Join the Celebration!

Fans eager to partake in the festivities surrounding the 40th Anniversary of Sanrio's Character Ranking are encouraged to vote and engage with the campaign. Whether it’s casting votes at home or visiting a store for an immersive experience, every action contributes to this monumental celebration.

To vote for your favorite characters and take part in this joyful occasion, visit https://ranking.sanrio.co.jp/en/. For sweeping details and contest updates, keep an eye on sanrio.com and check out Hot Topic's website after April 25.

In celebrating beloved characters and the bond they create between fans worldwide, Sanrio is inviting everyone to join in the fun—finding their personal Sanrio BFF in the process! Follow them on social media for live updates and share in the excitement of this landmark event in Sanrio's history.