#Japan #Tokyo #Mizuho Bank #Mizuho Point #Point Mall

Mizuho Bank Introduces Innovative Point Experience

In an exciting turn for everyday banking, Mizuho Bank has announced the launch of its new service, Mizuho Point Mall, set to roll out on April 14, 2025. This service aims to redefine the customer experience by allowing participants in the Mizuho Mileage Club to accumulate and utilize points effortlessly through regular banking activities.

Overview of Mizuho Point Mall

The newly unveiled Mizuho Point Mall enables customers to earn points through simple banking transactions, contributing to a rewarding financial experience. This program is particularly appealing as it allows for the exchange of points with popular services such as PayPay, Rakuten, and d Points, all at a rate of 1 point = 1 yen. This initiative marks the first of its kind among Japanese banks, designed to transform daily financial management into a value-driven process.

Key Features:

1. Automatic Points Accumulation: Customers can earn points effortlessly when utilizing Mizuho Bank services, including:
- Up to 50 points monthly for cashless payment services.
- 5 points for monthly public utility account transfers.
- 20 points received when direct deposit of salary is set up.

2. Initial Use Bonuses: New users are welcomed with a bonus of 200 points upon their first transaction within the Mizuho Point Mall, making it an attractive option for new customers.

3. Flexible Points Exchange: Points earned can be exchanged seamlessly for various services, offering both convenience and flexibility. Points accumulate monthly and can be redeemed at the user's convenience, adding further value to their banking experience.

4. Validity and Limits: Mizuho points have a shelf life of 24 months, ensuring ample time for usage. There are no upper limits on how many points can be earned, which encourages more engagement with Mizuho's services.

Eligibility to Join Mizuho Point Mall

To gain access to this innovative service, customers must join the Mizuho Mileage Club, which comes with no admission fees or annual charges. Requirements for membership include:

• - Membership in the Mizuho Mileage Club, which offers several perks based on account activity, such as waiving ATM fees outside of regular hours.
• - A contract with Mizuho Direct, Mizuho Bank's online banking platform, which makes common banking transactions more accessible from any device.

For more details on the Mizuho Mileage Club, visit their official website.

Current Campaigns

In addition to the launch, Mizuho Bank is running a New Life Support Campaign, themed around providing unprecedented support for all challenging endeavors. From February 3 to June 2, 2025, customers can earn up to 50,000 yen worth of points through various actions such as:

• - Opening a new account to receive 4,000 points.
• - Designating a salary deposit account to earn 2,500 points.
• - Engaging with cashless payment services to gather up to 9,500 points.
• - New clients can also enjoy up to 23,000 Rakuten points via associated services.

Visit the campaign page to learn more about achieving maximum points: New Life Support Campaign.

Future Plans

Looking ahead, Mizuho Bank aims to continually enhance the Mizuho Point Mall by expanding partnerships and increasing the variety of points available for exchange. Plans for exclusive offers unique to Mizuho Bank are also in the pipeline, alongside exceptional campaigns that will infinitely increase points accumulation opportunities.

By instituting the Mizuho Point Mall, Mizuho Bank seeks to incorporate small joys and tangible value into daily transactions, enhancing the overall banking experience for its customers.