Exciting New Shades for rom&nd's Popular Brow Mascara Launching Soon

In just three seconds, you can elevate your eyebrows with the latest addition from rom&nd, the beloved Korean cosmetic brand. Following its successful offline launch in Japan in 2023, rom&nd has been recognized with multiple awards in various beauty categories. The much-admired Han All Brow Color has recently introduced three new shades that will soon be available for fans eager to transform their brow game.

Starting from August 20, 2025, these new shades will be available for early purchase at Loft, Plaza, and @cosme locations. To celebrate the comeback of rom&nd's top-selling brow mascara, a special pop-up event will also be held at @cosme TOKYO and @cosme OSAKA for one week beginning on the same date. This is an exciting opportunity for enthusiasts to explore the latest color options in person.

New Shades to Elevate Your Look!

The Han All Brow Color offers excellent pigmentation that can smartly enhance your brows, whether they are lightened by bleach or naturally dark. The current trend leans toward lightening brow color, making it one shade brighter than the hair color for a chic and refreshing look. With the new shades from Han All Brow Color, achieving this trendy brow has never been easier!

The innovative formula of this brow mascara ensures that it applies beautifully and stays put. The brush is designed to minimize contact with the skin and directly color the brow hairs, resulting in a matte, lightweight finish. It is also resistant to sweat and oil, helping your brows look fantastic throughout the day.

Overview of New Colors

The three new shades come packed in a 9g tube and retail for ¥1,210 (tax included). Each shade features a refined ash tone, allowing you to create effortlessly polished brows with just a single application! Transform your look today with these new additions to rom&nd's brow mascara line.

Existing Colors

The brow mascara has a total of seven existing shades, each designed to cater to different preferences and styles. Always keeping your needs in mind, rom&nd continues to refine its product offerings for the most trendy and desirable effects.

About rom&nd

Founded in 2016 by renowned beauty creator Min Saerom, rom&nd has made a remarkable entrance into the Korean cosmetics scene. The brand prides itself on delivering meticulously curated colors that prioritize personal color choices. They first made waves in Japan in 2019 with their Juicy Lasting Tint, sparking the tint lip boom. Since then, rom&nd has consistently created hit products spanning from color makeup to base makeup.

You can follow rom&nd for the latest updates and launches through their official social media:

About iFamily SC Co. Ltd.

Established in 2000, iFamily SC Co. Ltd. has driven innovation in the wedding services platform by providing standardized product quality and stable services. In 2016, the company ventured into the cosmetic business, sparked by their strong content and customer experience in wedding services. After their IPO in 2021, they became a global brand exporting to over 40 countries, including their flagship brand rom&nd.