#USA #Los Angeles #Pressed Juicery #Tina Reejsinghani #Chad Peffer

Pressed Juicery's New Growth Phase: Key Executive Appointments

Pressed Juicery, the frontrunner in the world of cold-pressed juices and functional wellness products, is entering a new chapter of national growth with the appointment of two key executives. On August 11, 2026, the brand announced that Tina Reejsinghani will step in as Chief Marketing Officer and Chad Peffer as Chief Sales Officer. This strategic move aligns with Pressed's ambitious plan to expand its reach and enhance its market presence.

The brand began as a small juice shop in Southern California but has evolved significantly over the years. Currently, Pressed Juicery operates numerous retail locations and has established its products in nearly 10,000 additional outlets nationwide, including grocery stores and foodservice locations. With wholesale now accounting for the majority of its sales, the company sees tremendous potential to accelerate this trajectory, making its products more accessible.

Tina Reejsinghani, with over 22 years of experience in building consumer brands, will lead Pressed's marketing efforts as the company seeks to broaden its appeal to a national audience. Reejsinghani has a rich background in the beverage industry, having held senior roles at prominent brands like Unilever, Pernod Ricard, and Rémy Cointreau. Her vision for Pressed is to meld creativity with the structured discipline of consumer packaged goods (CPG), making wellness both accessible and appealing to consumers everywhere.

"Pressed has built a powerful brand that consumers trust in a category that's only growing in importance. I’m thrilled to leverage that equity on a larger stage, ensuring the brand stands for clean, accessible wellness," remarked Reejsinghani.

On the other hand, Chad Peffer, possessing over two decades of experience in beverage sales, will oversee the company’s growing wholesale business. His previous leadership roles, including a significant tenure at Red Bull, position him well to embrace Pressed's growth potential. He highlights the current robust consumer demand and the brand's large following as key drivers for future expansion.

“Pressed is exceptionally well-positioned for its next phase of growth,” Peffer emphasized. “Our goal is to expand dramatically, making our clean and delicious beverages accessible to more consumers across the country.”

The synergy between Reejsinghani and Peffer will be vital for Pressed's growth strategy. Their combined expertise in branding, sales, and product innovation places the company in a strong position to enhance both consumer demand and distribution. They will focus on vital areas such as product development, partnerships, and marketing initiatives to ensure the brand is consistently represented as it grows.

Justin Nedelman, CEO of Pressed Juicery, expressed confidence in the new appointments. “We believe Pressed can become one of the defining wellness brands of the next generation. Tina and Chad bring the brand-building expertise necessary to help realize that potential and make Pressed accessible to more people than ever.”

As Pressed Juicery continues to evolve, its mission remains clear: to offer clean, transparent wellness products that make healthy living simple and enjoyable. As the brand expands its footprint across the nation, it continues to champion the high standards of quality that have garnered consumer trust from the onset, aiming to make the Pressed name synonymous with wellness, quality, and integrity.

About Pressed Juicery

Founded in California, Pressed Juicery is dedicated to making healthy living both accessible and delicious. The brand prides itself on offering over 40 varieties of cold-pressed juices, plant-based milks, smoothies, health-boosting shots, and innovative soft serve made from whole fruits, nuts, and vegetables. With a robust retail presence and availability through wholesale partners, Pressed is committed to bringing its nutritious products to consumers nationwide. For more information, visit pressedjuicery.com and follow the brand on its social media platforms.