Hisense Solidifies Its Global Leadership in Premium Television Technology in Q1 2025

Hisense, recognized for its excellence in consumer electronics and home appliances, has further entrenched its position as a leader in advanced screen technologies as shown by Omdia's recent report. In the first quarter of 2025, the company topped global rankings in sales for several key television categories, establishing itself as a formidable force in the industry.

Dominance in the 100-Inch and Larger TV Market

The data revealed that Hisense captured an impressive 56.7% market share in the segment of TVs measuring 100 inches or more. This marks the third consecutive year, including 2023 and 2024, that the brand has achieved the top spot, showcasing its commitment to providing a superior viewing experience. Consumers around the world are increasingly drawn to the larger screens, a trend that Hisense has adeptly capitalized on.

Leadership in MiniLED Technology

In a significant milestone, Hisense has taken the lead in the MiniLED TV segment as well, securing a 29.3% share of global sales. This growth reflects the increasing consumer trust in the innovative backlighting solutions offered by Hisense, which not only enhance the brightness and contrast of images but also contribute to a more immersive viewing experience.

Laser TV Advancements

Hisense has maintained a stronghold in the laser TV market, accumulating a remarkable 69.6% of total sales internationally. This achievement solidifies the company’s commitment to elevating home entertainment experiences with cutting-edge technology, especially as it has consistently led this market for six years running.

Commitment to Audio-Visual Excellence

The remarkable achievements of Hisense are not merely the results of selling large-screen TVs. The company has invested heavily in developing AI-driven imaging technologies and enhancing overall audio-visual experiences. Their products aim to deliver breathtaking visuals that resonate well with the audience’s expectations in today’s fast-paced entertainment landscape.

Furthermore, Hisense has taken a bold step forward by becoming the official partner for the FIFA Club World Cup 2025™, showcasing its strategic ambition and increasing recognition on the global stage. To bolster their market presence, they have initiated a campaign dubbed “Own the Moment,” designed to merge state-of-the-art technology with the universal love for sports. This commitment to delivering remarkable sporting moments through high-quality technology underscores Hisense's mission.

Collaboration with Audio Experts

To further enhance the audio quality of its latest models, Hisense has partnered with French audio specialist Devialet. This collaboration aims to provide users with richer and more authentic sound experiences during home entertainment. Sound enhancements are set to be rolled out through software updates, ensuring diverse models and regions benefit from these upgrades.

Continued Growth Potential

With its relentless pursuit of technological excellence and strong customer value, Hisense is well-positioned to not only maintain its current momentum but also to expand in the years to come. Founded in 1969, the company has seen significant growth, establishing a presence in over 160 countries. It remains focused on high-end multimedia products and smart IT solutions, carving a niche in the global electronics market

As the world moves forward, Hisense's commitment to sports collaboration and customer satisfaction will likely continue to play a pivotal role in its evolution in the consumer electronics landscape. By integrating cutting-edge technology with engaging brand campaigns, Hisense is set to redefine the future of home entertainment.