SDG Corporation Strengthens Identity Security by Acquiring Hub City Media

SDG Corporation Expands Identity Management through Hub City Media Acquisition

Overview

On September 15, 2025, SDG Corporation, a leading provider of AI-driven identity management and risk solutions, announced its acquisition of Hub City Media, Inc., a consultancy renowned for its focus on identity and access management (IAM). This strategic move aims to solidify SDG's position as a leader in the identity security sector while broadening its operational capabilities across the IAM spectrum, including advisory, integration, and managed services.

Enhancing Operational Efficiency

The addition of Hub City Media significantly boosts SDG's reach within the rapidly evolving IAM market. Hub City Media, established in 1999, holds a stellar reputation, having completed over 1,000 successful projects across various critical industries like financial services, healthcare, and retail. The expertise that Hub City Media brings to the table complements SDG’s managed services, ensuring a robust defense against ever-increasing cyber threats.

According to Ajay Gupta, CEO of SDG Corporation, this acquisition allows for swift delivery of comprehensive IAM solutions, enhancing client experiences and operational strategies. He stated, “Identity is the foundation of digital security, and this acquisition significantly bolsters our ability to provide end-to-end IAM solutions.”

Strengthening Client Integration

With this merger, clients of Hub City Media can now access SDG's rich history and expertise, which spans over three decades in the identity, risk, and threat management arenas. The operational synergy aims not just to provide security but to foster long-term resilience in an ever-changing risk environment.

Philippe Monrougie, CEO of Hub City Media, highlighted the benefits of partnering with SDG, noting the potential to drive successful IAM deployments and enhance operational excellence for clients while navigating the complexities of cybersecurity and access management.

The Path Ahead

The integration of Hub City Media into SDG’s identity management practice will ensure a continuous improvement process concerning service quality and managing cyber risks. It represents an important evolution within the IAM industry, focusing on comprehensive, tailor-made solutions that address unique client needs. Notably, the firms intend to further invest in talent, innovation, and partnerships to keep pace with market demands and evolving security threats.

Charles Phillips, Co-Founder at Recognize, SDG's majority shareholder, expressed optimism regarding the alliance. He emphasized that this merger is pivotal in scaling both entities and enhancing their ability to deliver significant value to enterprise clients. By collaborating, SDG and Hub City Media are poised to lead the market as pioneers of identity and access management solutions that support businesses in modernizing their security programs.

Conclusion

In conclusion, SDG Corporation appears to be taking significant steps toward reinforcing its leadership within the identity and access management domain. By acquiring Hub City Media, SDG is not only expanding its operational capabilities but also setting a benchmark for future innovations in identity security. As the digital landscape evolves, this move positions SDG to meet the challenges ahead, offering comprehensive solutions designed to secure digital identities and foster trust among enterprises and their customers alike.

As businesses continue to prioritize robust identity management frameworks, the merger signals a commitment to enhancing security measures that are essential for thriving in a digitally interconnected world.