#United States #Boston #b.well Connected #Digital Experience #WellSense Health

Revolutionizing the Member Experience in Healthcare

WellSense Health Plan has embarked on an innovative journey to redefine the healthcare experience for its 700,000 members in Massachusetts and New Hampshire. The organization recently announced a strategic partnership with b.well Connected Health, an industry leader in health technology, to roll out a cutting-edge digital platform designed to offer a more cohesive and interactive healthcare experience.

The newly launched WellSense-branded web and mobile application leverages b.well’s advanced digital health tools, becoming the most connected health platform in the industry. This technology aims to integrate various health data points – encompassing medical, pharmacy, and behavioral health – into a singular, easy-to-navigate personal health record. This seamless connection is poised to improve member engagement and healthcare coordination for families and caregivers alike.

Meeting Member Needs

Ellen Ginman, President of WellSense, shared insights into the motivation behind this initiative, stating, "Our members were looking for a more connected member experience. By collaborating with b.well, we've enhanced connectivity and communication with our members, making this digital experience as intuitive as top consumer applications." This sentiment reflects an industry-wide shift towards prioritizing the user experience and ensuring that healthcare services are as user-friendly as possible.

The portal and application, powered by b.well's modern, FHIR-based consumer experience platform, aggregates information from over 2.4 million providers, more than 330 payer organizations, and around 350 personal health devices. This consolidation is intended to eliminate data fragmentation, creating timely recommendations that assist members in refilling prescriptions, locating and scheduling care, and completing essential preventive screenings. The emphasis on efficiency and personalization not only simplifies member care but also aids WellSense in managing costs and enhancing care quality.

Key Features

Several key features stand out in the new WellSense digital experience:
1. Personalized Outreach: Members receive proactive reminders via text, email, push notifications, and the app itself to help them adhere to their care plans.
2. Caregiver and Family Tools: The platform enables secure information sharing, facilitating collaboration among family members and caregivers to coordinate care effectively.
3. Care Gap Closure at Scale: The application embeds over 100 evidence-based programs, supporting preventive care and chronic condition management while addressing the digital measures specified by HEDIS (Healthcare Effectiveness Data and Information Set).
4. Future-Ready Foundation: Built on open standards, this infrastructure promotes flexibility in partnering with other organizations to serve their population better.

Kristen Valdes, Founder and CEO of b.well Connected Health, commended the initiative, stating, "WellSense is setting a new standard for what a digital consumer experience can be for health plans and their members. Rather than simply providing access to information, they're proactively guiding members through their health journey." This approach signifies a notable positive shift in healthcare delivery, where anticipation of member needs is paramount.

About the Organizations

WellSense Health Plan is a non-profit health insurance provider that has been serving approximately 700,000 residents in Massachusetts and New Hampshire for over 25 years. Formed from the Boston Medical Center HealthNet Plan, WellSense is committed to providing adaptable plans and services tailored to the diverse situations of its members.

On the other hand, b.well Connected Health stands out as a leading digital health platform, dedicated to creating AI-powered consumer experiences and personalized care solutions. The company aims to tackle the prevalent issue of healthcare system fragmentation with a scalable platform that unifies health data and services, ensuring consumers receive personalized and actionable experiences.

Through this partnership, both organizations are set to enhance the healthcare landscape significantly, emphasizing a digital-first approach that prioritizes accessibility, personal care, and improved health outcomes. With innovation as their foundation, WellSense and b.well are paving the way for a more integrated and efficient healthcare future.