Experience the Dream Life with COCO VILLA Owners at GOOD LIFE Fair 2025

Experience the Dream Life with COCO VILLA Owners

COCO VILLA Owners presented an exciting new approach to vacation home ownership at the GOOD LIFE Fair 2025, held from September 26 to 28 at Tokyo Big Sight. This innovative model aims to democratize the experience of owning a villa, traditionally viewed as a luxury reserved for the wealthy.

During the event, visitors were engaged with a variety of interactive experiences at our booth, including a raffle that offered free accommodation vouchers. Families and children flocked to participate, creating a lively atmosphere throughout the fair. These interactions allowed us to share the benefits of the COCO VILLA Owners program, showcasing how villa ownership can be a viable option for many.

Many attendees who previously thought, “Only the wealthy can own a vacation property,” expressed surprise and excitement at the prospect of this reality being within reach. Feedback such as “This feels attainable” and “It fits my lifestyle” reflected a growing interest in accessible luxury living.

Key Features at our Booth

Engaging Raffle for Free COCO VILLA Stays

Throughout the fair, attendees were invited to join a raffle at our booth, leading to direct conversations about the unique features of COCO VILLA Owners. We emphasized how this model offers:

- Reduced initial investment: Starting from the 200,000 yen range, compared to traditional villa purchases that often require millions.
- Choice of nationwide properties: Guests enjoyed the flexibility of using villas across popular areas like Karuizawa and Izu based on their preferences.
- Potential income generation: Unused properties can be operated as rental villas, creating a secondary income stream.

Audience responses indicated high interest in these unique selling points. Many left with requests for further information and personal consultations, eager to explore possibilities further.

Why is Villa Ownership Gaining Attention?

The increase in remote work and the popularity of “workations” have sparked a heightened interest in dual-location living, attracting urban dwellers to rural retreats. Unfortunately, traditional villa ownership has been out of reach for many due to high upfront costs and annual maintenance fees.

COCO VILLA Owners aims to tackle this challenge offering an attractive alternative that not only caters to lifestyle preferences but also encourages future asset development. The key takeaways shared with our visitors underscored this dual benefit.

1. Affordable Ownership Experience
With a share model reducing upfront payments significantly, participants can now be vacation homeowners in sought-after locations, enjoying six nights of weekday stay credits and using any of the properties across the COCO VILLA series.

2. Balancing Lifestyle and Wealth Creation
The unique structure allows owners to both enjoy their vacation spaces yet benefit financially when properties are rented out. Expected returns of 2-9% create a compelling incentive to consider villa ownership not just as a luxury, but as a viable investment strategy.

3. Hassle-Free Management
Concerns about property upkeep are fully addressed, with all operational responsibilities handled by us—from bookings to cleaning, ensuring a stress-free enjoyment of the villa lifestyle without extra costs incurred by the owners.

Visitors feedback highlighted the excitement generated by this concept:

- “I always thought villas were only for the wealthy, but this feels feasible.”
- “Earning income from my property when I'm not using it is a fresh idea and adds remarkable value.”
- “The ability to use various properties is definitely more convenient than owning just one.”

Overall, the feedback and interest expressed during the fair validate the new potential of making vacation home ownership a reality for a broader audience. It’s more than just owning a villa; it represents an adjustment towards lifestyle enhancement, accessibility, and investment opportunity.

Event Overview for GOOD LIFE Fair 2025

- Organizer: Asahi Shimbun Company
- Dates: September 26-28, 2025
- Location: Tokyo Big Sight

About COCOZAS Co., Ltd.

Based in Minato, Tokyo, COCOZAS is dedicated to life design services and supports clients' life plans through diverse offerings centered on asset building, career transitions, and housing. As part of our asset-building initiatives, we provide tailored life planning, insurance reviews, and optimal product recommendations to help you achieve your financial goals.