#Japan #Tokyo #Toys'R'Us #DearOne #ModuleApps2.0

Revamped Official App from Toys'R'Us and DearOne

In a groundbreaking move to enhance customer engagement, Toys'R'Us Japan and DearOne, a subsidiary of NTT Docomo, have announced a significant update to their official app, the "Toys'R'Us & Babies'R'Us" application. This renovation promises to streamline the shopping experience for customers by integrating a host of new features, including a seamless barcode payment system and a stamp card functionality.

Major Highlights of the App Renewal

The recent update has transformed the user interface (UI) and user experience (UX) of the app. The member barcode, point balance, and eligibility for member services previously required navigating away from the homepage; now, these critical features are consolidated on the main screen. This enhancement allows users to select coupons directly from the homepage or tab bar, promoting a more accessible shopping experience. Furthermore, the app now supports offline functionality, ensuring that users can access important features without needing a stable internet connection, making the process even more user-friendly.

A notable addition is the “Payment App Selection” feature located at the bottom right corner of the screen. This new function enables users to conveniently present their membership information and complete their payment all on one page, significantly improving the in-store experience.

Key Features of the App

• - Member Barcode: Right upon opening the app, users can see their member barcode displayed at all times. The offline capability ensures that users can still show this barcode even in areas with poor connectivity, facilitating smooth transactions at checkout.
• - Point Management: Users can easily track their points—regular points, limited-time points, and total accumulated points. They can also check the expiration date of their regular points at a glance, helping them avoid the common pitfall of losing points.
• - Eligibility for Member Services: The app allows users to confirm their eligibility for monthly services such as “Hello Baby Point Day” and “Grandparent Benefits Day.” These services offer significantly increased point returns on qualifying purchases, enhancing engagement and rewards for members.
• - Smooth Integration with Barcode Payments: Customers can select from various barcode payment apps directly from the app's home screen, including popular options like PayPay and Rakuten Pay. Once an app is selected, it will be the standard choice in future sessions, allowing for a tailored experience.
• - Home Screen: Users can switch between tabs for Toys'R'Us and Babies'R'Us seamlessly, allowing for age-appropriate information tailored to their children’s needs.
• - In-App Coupons: Easily accessible coupons can now be found directly from the home screen and tab bar, allowing users to quickly save money at checkout.
• - Online Store Access: Shoppers can enjoy online shopping directly through the app, making it easy to purchase items that catch their interest.
• - Store Locator: With GPS functionality, customers can quickly find nearby stores and get essential information on them.
• - Stamp Card Feature: Customers can accumulate stamps by scanning a QR code during their visits, setting the stage for future stamp rallies and campaigns.

For more details, you can visit the app introduction page here.

Get the App

The updated app is available for download at the following links:

• - App Store
• - Google Play

What is ModuleApps2.0?

ModuleApps2.0 is a service aimed at enhancing customer engagement by enabling businesses to develop their own apps quickly and flexibly. With pre-developed functionalities known as modules, companies can easily incorporate the features they need to create an original official app in a short timeframe. Any functionalities not included in the standard offering can be custom developed as needed. Post-launch, ModuleApps2.0 aims to support continued growth, partnering with customers for ongoing improvements.

To learn more about ModuleApps2.0, visit:

• - ModuleApps2.0 Official Site
• - Module Features
• - Apps Developed with ModuleApps2.0

About Toys'R'Us Japan

As a subsidiary of Toys'R'Us Asia, Toys'R'Us Japan aims to be a trusted toy retailer. By providing children with imaginative and engaging experiences through the power of play and toys, the company operates 152 stores nationwide (as of April 22) along with an online store that offers high-quality products sourced from both domestic and international manufacturers.

About DearOne

DearOne, a new venture under NTT Docomo, provides businesses with tools for customer engagement and app development, such as ModuleApps2.0 and a retail media platform known as ARUTANA. Their expertise also extends to user behavior analytics and various MarTech tools, facilitating the growth of digital products like apps and e-commerce sites.

For more information on DearOne:

• - CEO: Kaho Kono
• - Headquarters: 3-8-8 Toranomon, Minato-ku, Tokyo
• - Website