Revamped Hokkaido Processed Series: A Taste of Safety and Quality

Introduction

Hokkaido has long been renowned for its delicious seafood, especially squid.
Naturi, a company based in Kita-ku, Tokyo, is set to revitalize its popular Hokkaido Processed Series, which will be reintroduced on March 9. This renewed series promises safe, high-quality snacks made with dedication in Hokkaido, catering to the growing concerns about food safety among consumers.

Development Background

Recent surveys conducted by Naturi revealed that about 65% of respondents feel more secure about the quality of food that is processed domestically. This growing preference emphasizes that the origin of food products significantly influences purchasing decisions, largely driven by a heightened awareness of food safety. In light of this trend, Naturi has carefully adjusted the pricing of their Hokkaido Processed Series, ensuring that customers can enjoy these expertly crafted snacks without breaking the bank.

Product Features

The Hokkaido Processed Series is crafted using decades of expertise in squid processing amassed by the Naturi Group. Each product is meticulously manufactured in Hokkaido, where local traditions and culinary practices are celebrated. Here are the standout products from the line:

1. Atarime
- Description: The body of the squid is grilled to perfection. This snack is seasoned simply with salt, allowing the natural flavors of the squid to shine through.
- Weight: 24g
- Price: 432 yen (including tax)

2. Sakiika
- Description: The skin of the squid is gently removed, and the squid is tenderly grilled, making it easy to tear apart. This product features a subtly sweet flavor that is delicately enjoyable.
- Weight: 29g
- Price: 432 yen (including tax)

3. Kawa-tsuki Sakiika
- Description: This variant retains the skin of the squid, enhancing the savory aroma and sweet flavor profile while also making it easy to tear into bite-sized pieces.
- Weight: 27g
- Price: 432 yen (including tax)

4. Yaki Surume Geso
- Description: The squid tentacles are grilled to perfection, utilizing the inherent flavors and providing a satisfying chewiness.
- Weight: 27g
- Price: 432 yen (including tax)

Cultural Heritage of Squid Processing

The southern regions of Hokkaido, especially cities like Hakodate and Hokuto, boast a rich history of squid processing. This area has been a hub of seafood processing, particularly for dried squid or surume, for over 700 years. Naturi aims to preserve and continue this traditional squid processing culture by contributing to its evolution and growth, ensuring that future generations enjoy these unique products.

Through the Hokkaido Processed Series, Naturi proudly presents a combination of traditional craftsmanship and modern quality standards, reaffirming its commitment to bringing safe, delicious products to consumers.

Conclusion

The revitalized Hokkaido Processed Series is not just about satisfying snack cravings; it embodies a culture of quality, safety, and appreciation for local heritage. As these products hit the shelves nationwide, customers can look forward to an authentic taste experience rooted in tradition.

Release Date: Available from March 9, 2026, at supermarkets, GMS, and convenience stores across the country.