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Driving the Future of Travel: Key Insights from Trip.com Group at the Global Partner Summit

In a stunning gathering in Istanbul, Trip.com Group launched its ambitious plans for the future of global travel at the 2025 Global Partner Summit. The event, set against the historic backdrop of one of the world's most vibrant cities, brought together industry leaders, partners, and innovators to explore strategies aimed at transforming the travel experience while promoting sustainable growth.

Reaffirming Collaboration

One of the focal points of the summit was Trip.com Group's renewed partnership with the Türkiye Tourism Promotion and Development Agency (TGA), which emphasizes the significance of cooperation between Asia and Europe in the evolving travel landscape. An expansion of this partnership was announced, incorporating a wide range of offerings such as enhanced air connectivity, increased flight frequencies, local excursions, and comprehensive tourism packages powered by cutting-edge technology. This collaboration not only strengthens strategic ties but also positions Türkiye as a pivotal hub in international tourism.

Innovations in Travel

Trip.com Group's Co-founder and Chairman, Mr. James Liang, highlighted the transformative potential of technology in the travel industry. He noted that innovations, particularly those driven by artificial intelligence, are crucial for maintaining competitiveness and meeting the diverse needs of travelers today. Liang introduced several new technological tools designed to personalize the travel experience.

A standout innovation is the Trip.Planner, an AI-driven tool that allows users to create personalized itineraries, seamlessly integrate transport options, and access a rich database of over 20 million points of interest. The addition of the Trip.Best recommendation platform, which curates choices for travelers, ensures that unique experiences are just a click away.

Other innovative features include Trip.Pulse, a guide to trending events, and Trip.Events, detailing concerts and exhibitions around the world to inspire potential journeys. Together, these innovations are part of the Trip Community ecosystem, aimed at supporting travelers from the inception of their travel inspiration to booking.

Shaping Future Travel Trends

Recognizing the shifting dynamics of consumer demand, Chief Executive Officer Ms. Jane Sun pointed to the impressive growth figures, with Trip.com’s total bookings soaring by 60% year-on-year in the first half of 2025. This growth is attributed to a surge in consumer confidence and successful global expansion strategies. According to Sun, the moment presents an opportunity to redefine shared value in the travel sphere, which is increasingly shifting towards event-driven travel that caters to those seeking cultural and entertainment experiences.

With more than 10 million customers availing themselves of ticket-and-hotel bundled offers, it is clear that a personalized approach resonates with consumers. The focus on specific market segments like upscale experiences for high-net-worth individuals and tailored offerings for the elderly has proven fruitful, revealing a market potential that cannot be ignored.

Looking Ahead

The summit also underscored the need for businesses within the travel sector to tune into evolving customer expectations, which are gravitating towards more meaningful and seamless travel experiences. Trip.com Group intends to leverage its global outreach coupled with insightful local knowledge to refine customer experiences and inspire journeys that connect travelers deeper to their destinations.

As the event unfolded, it became evident that the Group's sights are set firmly on continued innovation and service excellence. With plans to expand Trip.Biz services into over 30 markets, the company is preparing to enhance support and solutions for corporate travelers seeking efficiency and customization.

Conclusion

The 2025 Global Partner Summit not only served as a platform for unveiling new strategies and technologies that define the future of travel but also highlighted Trip.com Group's dedication to fostering collaborative relationships and sustainable practices across the industry. By positioning itself at the forefront of these changes, Trip.com Group is set to redefine the contours of global travel, ensuring that the journeys to come will be more personalized, seamless, and enriching for all. With such innovative spirit and a focus on creating shared value, the future of travel looks promising and hopeful.