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PureGym Launches in New York and New Jersey

In a significant initiative to cater to the diverse fitness needs of New Yorkers, PureGym Limited has announced that it is now open in New York and New Jersey, boasting true 24/7 access. This launch addresses a gap in the local market where overnight and early morning workers often struggle to find accessible workout options. As the city that never sleeps continues to evolve, PureGym stands out by ensuring that everyone can prioritize their health and wellness at their convenience.

Rebecca Passmore, Chief Operating Officer of PureGym, emphasized the gym's commitment to making high-quality fitness accessible to all. “We believe everyone should have access to high-quality fitness, at any time they want, and we’re thrilled to offer this service to New Yorkers,” she stated. With each location previously operated as Blink Fitness, PureGym has upgraded and rebranded them to align with their fitness model, which emphasizes affordability and premium equipment.

Gym Features and Membership Benefits

In its New York and New Jersey locations, PureGym provides:

• - 24/7 Access: Members are encouraged to train whenever convenient, promoting greater flexibility.
• - Premium Equipment: The gyms are equipped with a comprehensive range of strength and cardio equipment, including free weights, treadmills, ski ergs, and rowers, ensuring members have access to the tools they need for an effective workout.
• - Affordability: Monthly membership rates begin at an incredibly low $24.99, with single-day passes available for those looking to try a session without commitment.
• - Membership Flexibility: With various membership options, users can pause or cancel memberships at any time, accommodating anyone’s lifestyle.
• - Personal Trainer Access: Members can also connect with experienced personal trainers, making fitness guidance available for every skill level, from novices to seasoned athletes.
• - Safety Measures: The gyms prioritize safety and cleanliness, featuring 24/7 security camera coverage to ensure a secure workout environment.

Pilot Locations and Grand Openings

The initial wave of locations includes three pilot sites in Manhattan, Brooklyn, and Queens, all of which have undergone extensive upgrades. These locations will feature specialized equipment to meet the growing interest in strength training and hybrid workouts, such as:

• - Turf sections with sleds for functional training.
• - An array of squat machines.
• - Olympic weightlifting gear.
• - Dumbbells up to 110 pounds and Assault bikes.
• - Slam balls and wall balls for dynamic exercises.

To celebrate the grand openings, PureGym invites the public to join the festivities on December 8, from 4 PM to 8 PM. Guests can look forward to giveaways, a DJ, and a photo booth, along with an opportunity to snag free day passes using the promo code FREEDAY from December 8 to December 14.

PureGym's Vision Beyond New York

PureGym’s expansion in the United States reflects its successful business model perfected in Europe. The organization operates over 500 gyms globally and prides itself on providing an affordable, flexible, and high-quality fitness experience. Since launching in the UK in 2009, they have set the standard for low-cost gyms with no contractual commitments for members, which is a refreshing approach in the fitness industry.

In their ongoing expansion, PureGym aims to continue improving facilities across its entire portfolio, with a multi-million-dollar investment planned for upgrades in the coming years. This strategic approach ensures that members not only have access to a wide range of equipment and classes but also experience ongoing enhancements that keep their fitness centers appealing and effective.

New Yorkers looking for consistent access to fitness resources now have the opportunity to join PureGym and embrace a healthier lifestyle at their convenience. For more information about membership and locations, visit PureGym.