Jumex Launches New Protein Shake with Authentic Flavors and 30g of Protein
Jumex®, the well-known brand celebrated for its rich, authentic fruit flavors, has officially entered the protein category with the launch of its newest product: the Jumex Protein Shake™. This innovative ready-to-drink protein shake is now available in 2,942 Walmart® stores across the United States, marking a significant expansion in the company's offerings and a new chapter in its legacy of flavorful beverages.
The Jumex Protein Shake™ is available in three enticing flavors—Mango, Churro Chocolate, and Vanilla Flan—each packed with 30g of protein per 12 fl. oz. bottle. By merging nutritional benefits with the distinctive and vibrant flavors that Jumex is known for, the brand aims to elevate the protein shake experience, moving it beyond a purely functional drink to a more enjoyable treat.
"Jumex Protein Shake™ signifies a pivotal shift for our company and brand," stated Salvi Folch, CEO of Grupo Jumex. "For over sixty years, we've been synonymous with exceptional flavor, quality, and authenticity. With this launch, we venture into a robust and growing market, providing consumers with a unique protein beverage that combines convenience with the rich taste heritage of Jumex."
This launch is part of Jumex's broader strategy to diversify beyond its traditional fruit juices and nectars. The company recognizes a growing consumer demand for products that deliver nutrition without compromising on taste. The Jumex Protein Shake™ is designed to cater to that demand, offering a delicious option for those who lead active lifestyles.
Carlos Madrazo, Country Manager of Jumex USA, shared insights on the development process, stating, "Protein has become an essential part of daily nutrition for many people. However, the available options often feel predictable. With Jumex Protein Shake™, we set out to create a protein shake that embodies the flavors of Mexico, providing a refreshing alternative that satisfies both nutritional needs and flavor desires."
The addition of these protein shakes signals Jumex's commitment to innovation and customer satisfaction, combining a focus on healthy living with its historical dedication to flavor. As the nutritional beverage sector expands, Jumex aims to stand out with its unique offerings, providing consumers with an authentic taste of Mexico in each bottle.
Moreover, the Jumex Protein Shake™ fits seamlessly into the lifestyles of health-conscious individuals who appreciate flavorful, quick, and nutritious drink options. It not only enhances the protein intake but also brings a sense of indulgence to the everyday routine of health-focused consumers.
Grupo Jumex, founded in 1961, has evolved significantly since its inception as a family-owned enterprise. With the Jumex Protein Shake™, the company is excited to bring its innovative spirit to new markets, entrusting the quality and taste that have defined its products throughout the decades.
In conclusion, whether you’re on-the-go or looking for a post-workout refreshment, Jumex Protein Shake™ promises to deliver a delightful blend of powerful nutrition and genuine Mexican flavors that will satisfy both protein needs and taste preferences. To find your favorite flavor, visit Walmart stores nationwide or shop online at Walmart.com today. Experience how Jumex is revolutionizing the protein shake market while staying true to its roots of authentic flavor and quality.
The Jumex Protein Shake™ is available in three enticing flavors—Mango, Churro Chocolate, and Vanilla Flan—each packed with 30g of protein per 12 fl. oz. bottle. By merging nutritional benefits with the distinctive and vibrant flavors that Jumex is known for, the brand aims to elevate the protein shake experience, moving it beyond a purely functional drink to a more enjoyable treat.
"Jumex Protein Shake™ signifies a pivotal shift for our company and brand," stated Salvi Folch, CEO of Grupo Jumex. "For over sixty years, we've been synonymous with exceptional flavor, quality, and authenticity. With this launch, we venture into a robust and growing market, providing consumers with a unique protein beverage that combines convenience with the rich taste heritage of Jumex."
This launch is part of Jumex's broader strategy to diversify beyond its traditional fruit juices and nectars. The company recognizes a growing consumer demand for products that deliver nutrition without compromising on taste. The Jumex Protein Shake™ is designed to cater to that demand, offering a delicious option for those who lead active lifestyles.
Carlos Madrazo, Country Manager of Jumex USA, shared insights on the development process, stating, "Protein has become an essential part of daily nutrition for many people. However, the available options often feel predictable. With Jumex Protein Shake™, we set out to create a protein shake that embodies the flavors of Mexico, providing a refreshing alternative that satisfies both nutritional needs and flavor desires."
The addition of these protein shakes signals Jumex's commitment to innovation and customer satisfaction, combining a focus on healthy living with its historical dedication to flavor. As the nutritional beverage sector expands, Jumex aims to stand out with its unique offerings, providing consumers with an authentic taste of Mexico in each bottle.
Moreover, the Jumex Protein Shake™ fits seamlessly into the lifestyles of health-conscious individuals who appreciate flavorful, quick, and nutritious drink options. It not only enhances the protein intake but also brings a sense of indulgence to the everyday routine of health-focused consumers.
Grupo Jumex, founded in 1961, has evolved significantly since its inception as a family-owned enterprise. With the Jumex Protein Shake™, the company is excited to bring its innovative spirit to new markets, entrusting the quality and taste that have defined its products throughout the decades.
In conclusion, whether you’re on-the-go or looking for a post-workout refreshment, Jumex Protein Shake™ promises to deliver a delightful blend of powerful nutrition and genuine Mexican flavors that will satisfy both protein needs and taste preferences. To find your favorite flavor, visit Walmart stores nationwide or shop online at Walmart.com today. Experience how Jumex is revolutionizing the protein shake market while staying true to its roots of authentic flavor and quality.
Topics Consumer Products & Retail）
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